StudentShare solutions
Triangle menu

Assignment2 person1 - Assignment Example

Not dowloaded yet

Extract of sample
Assignment2 person1

Initially, the target market was Europe, but due to the financial crises that hit the continent in 2011, the country managed to look for other markets, such as Asia, and Africa (Henrichsen and Woodside, 2012). The tourism industry in Mauritius is under the supervision of the Ministry of Leisure and Tourism. The country has a Tourism Promotion Authority whose main responsibility is to organize and conduct some advertising campaigns for the purposes of promoting tourism in Mauritius, both in the global atmosphere, and locally within the state (Haring, 2007). The country also has a Tourism Authority, which has the responsibility of supervising, licensing and regulating the activities of tourism businesses/ enterprises. This also includes canvassers, pleasure crafts and skippers (Boswell, 2008). The success of the tourism industry in Mauritius is based on the fact that the Island has a natural beauty, with a diversified cultural and multi-ethnic population. It has beautiful beaches, a tropical climate, and a water sports arena (Henrichsen and Woodside, 2012). All these play a factor in attracting tourists in Mauritius. Basing on this background, this paper provides a summary of the tourism industry in Mauritius. This report also includes a summary of tourist arrivals in the country, during the periods of 2010, and 2011. This report also analyzes the impact of political instability in the world, and as a result, the perception of British tourists in regard to tourism in Mauritius. By analyzing this point, this paper focuses on, how the views of people have been shaped due to political unrest in the world, and its impact on the tourism industry in Mauritius. It also focuses on the factors that will encourage or discourage tourism in Mauritius, and the attitude that people have concerning Mauritius as a tourism destination. The reason for writing this report emanates from my roles as the manager of marketing for the Mauritius tourism board, and in preparation for a meeting with the president of the tourism board. In conclusion therefore, the objectives of this paper are four fold. Namely; To analyze the tourism industry in regard to its marketing perspective. To summarize the 2010-2011 tourism arrival in the country. Analyze the impact of political instability and its impact to the Mauritian tourism industry. The perceptions of the British in regard to Mauritian tourism. The methods of collecting data in order to acquire information in regard to these aspects are through library and internet research. Mauritius Tourism Industry: The main target market for the tourism sector of Mauritius is the French and the British speaking people. For instance in 2009, people of the French origin and from the island of Re-Union came to the Island in large numbers. For instance in the year 2009, the country had 871, 256 tourists, and among them, 275, 599 came from France, and 104, 946 were citizens of Re-Union. On this basis therefore, France was the largest market of Mauritian tourism sector, followed by Britain. Visitors from Europe accounted for 67% of its market source. However, as of 2011, the country sought to look for other markets of its tourism sector (Henrichsen and Woodside, 2012). This is because of the economic crises that hit Europe. For instance, in 2011, the Mauritius government managed to set aside a budget of 100 million Mauritian rupees for purposes of advertising their tourist services in Asia, Africa and American countries. ...Show more

Summary

Introduction: Mauritius has managed to move from a third world country, to a second world country because of its diversified tourism sector. Tourism is a major pillar of its economy and a source of foreign exchange…
Author : kvonrueden
Assignment2 person1 essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Assignment2 person1"
with a personal 20% discount.
Grab the best paper

Related Essays

Assignment2
Recently, firms began giving higher attention to long-term incentive plans with intent to benefit both, organization and employees and thereby the ultimate owners, the shareholders. Subsequently, the strategy got popularity and publicity in the corporate world; and recently, it has become one of the most exercising methods of executive compensation.
10 pages (2500 words) Essay
Assignment2
IBM New York had an enthusiastic response towards the Nazi ideas because of the near immeasurable need for tabulators in the geopolitical conflicts and German race. IBM continued its expansion in to Germany, while other reviled and terrified American businessmen were canceling or restraining their businesses in Germany.
7 pages (1750 words) Essay
Assignment2 person2
Their main mandate is to promote the various tourist attractions available in the country. Licensing of tourist sites and activities, regulation and supervision of tourism activities are conducted by the Tourism Authority. The tourism authority also promotes Rodrigues islands by providing technical assistance.
8 pages (2000 words) Assignment
Assignment2 hlth3220
3 pages (750 words) Assignment
ECONIMICS 405: Assignment2: Externalities
Externalities can either be negative or positive depending on whether it causes a cost or benefit to the stakeholders and the nearby environment. When the cost of the effect exceeds the benefits, we say that the externality is a negative one; whereas when the benefits of the effect exceed the cost, then it is said to be a positive externality.
3 pages (750 words) Assignment
Building Performance
This is capable of reducing the construction costs as the recycled material can be used in other constructions. If the recycling was done by other firm, the builder can sell the construction waste and can get monetary benefits which can compensate for the costs of construction.
16 pages (4000 words) Assignment
Assignment2 person1
On this basis therefore, the government of Mauritius made a decision to expand the tourism sector in the country. Initially, the target market was Europe, but due to
8 pages (2000 words) Assignment
Geology Volcanoes&Earthquake Assignment2
Every so often people wonder whether mountains that occurred through volcanic processes can re-erupt or if vegetation and animals can thrive again in such areas. Thus, I can say teacher wanted us
1 pages (250 words) Assignment
Econ assignment 2
Explain the gains from trade between the two countries using the standard trade model. Assume that the tastes for the goods are the same in both countries, but the production possibilities frontiers
1 pages (250 words) Assignment
Assignment2
The memo did not follow the correct format because the date should be located just before the subject. Moreover, the subject should have its first letter capitalized. The memo would have been more readable if it made use of headings of each problem highlighted. For example,
2 pages (500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation