assignment2 person1

assignment2 person1 Assignment example
Masters
Assignment
Marketing
Pages 8 (2008 words)
Download 0
Name: Professor: Course Code: Date of Submission: Introduction: Mauritius has managed to move from a third world country, to a second world country because of its diversified tourism sector. Tourism is a major pillar of its economy and a source of foreign exchange…

Introduction

Initially, the target market was Europe, but due to the financial crises that hit the continent in 2011, the country managed to look for other markets, such as Asia, and Africa (Henrichsen and Woodside, 2012). The tourism industry in Mauritius is under the supervision of the Ministry of Leisure and Tourism. The country has a Tourism Promotion Authority whose main responsibility is to organize and conduct some advertising campaigns for the purposes of promoting tourism in Mauritius, both in the global atmosphere, and locally within the state (Haring, 2007). The country also has a Tourism Authority, which has the responsibility of supervising, licensing and regulating the activities of tourism businesses/ enterprises. This also includes canvassers, pleasure crafts and skippers (Boswell, 2008). The success of the tourism industry in Mauritius is based on the fact that the Island has a natural beauty, with a diversified cultural and multi-ethnic population. It has beautiful beaches, a tropical climate, and a water sports arena (Henrichsen and Woodside, 2012). All these play a factor in attracting tourists in Mauritius. Basing on this background, this paper provides a summary of the tourism industry in Mauritius. This report also includes a summary of tourist arrivals in the country, during the periods of 2010, and 2011. ...
Download paper
Not exactly what you need?

Related papers

Would there be Apple without Jobs?
has grown by leaps and bounds. Steve Jobs’ death earlier this year has raised apprehensions about the future of Apple Inc. Research Problem With the absence of man who has been termed as the single biggest factor in the success of Apple Inc, questions arise whether Tim Cook, the new CEO, will be able to lead the company and retain its dominant position. The other big doubt that emerges is…
Marketing Research Paper
However, it is not impossible to achieve this goal. The company is trying its best to draw the customers by demonstrating that it recognizes its responsibility towards the environment. The company has failed to meet its goals that were to improve the mileage on sport-utility vehicles by the year 2005 to 25%. According to the views of Susan Cischke, although the company has failed to meet its…
Implementation Plan: Bames and Nobles
The plan also includes financial cost breakdowns and forecasts. The organization is going through a transitional period that requires innovative solutions. The objectives of the company are to maintain profitability and to continue its market leadership in the book industry. The diversification strategy that the firm used in the past helped the company increase its revenues, but the long term…
Classic Airlines
Classic Airlines has enjoyed the benefits of participating in an oligopoly marketplace. In an oligopoly there are few companies that control the entire market. The purpose of this paper is to find a solution to solve the problems at Classic Airline using a nine step problem solving process. Step 1) Describe the Situation Classic Airlines is operating in an industry that has seen a long term…
Brand Positioning Statement
This strategy of management evolved the idea of printing one-liners on the packing covers of different products set for sale. These promotional lines silently acknowledge the advantages with indications of different variable of purchase ranging from the name of the product to its value expectations. The statements pose implications of comparative references of the product with similar ones of…
Charity and Technology Paper
………………………………………………………………………………….6 Investment Recommendation…………………………………………………………………….7 Conclusion……………………………………………………………………………………….8…
assignment2 person2
The above agencies are assisted by the Association des Hoteliers et Restaurateurs de li’lle Maurice, which is a non profitable organization established in 1973 to represent and sponsor the interests of hoteliers and restaurant owners (International Travel and Tourism, 2012). Various natural attractions form the pride of Mauritius tourist business. They vary from man-made features, beaches,…