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Assignment2 person1

Initially, the target market was Europe, but due to the financial crises that hit the continent in 2011, the country managed to look for other markets, such as Asia, and Africa (Henrichsen and Woodside, 2012). The tourism industry in Mauritius is under the supervision of the Ministry of Leisure and Tourism. The country has a Tourism Promotion Authority whose main responsibility is to organize and conduct some advertising campaigns for the purposes of promoting tourism in Mauritius, both in the global atmosphere, and locally within the state (Haring, 2007). The country also has a Tourism Authority, which has the responsibility of supervising, licensing and regulating the activities of tourism businesses/ enterprises. This also includes canvassers, pleasure crafts and skippers (Boswell, 2008). The success of the tourism industry in Mauritius is based on the fact that the Island has a natural beauty, with a diversified cultural and multi-ethnic population. It has beautiful beaches, a tropical climate, and a water sports arena (Henrichsen and Woodside, 2012). All these play a factor in attracting tourists in Mauritius. Basing on this background, this paper provides a summary of the tourism industry in Mauritius. This report also includes a summary of tourist arrivals in the country, during the periods of 2010, and 2011. This report also analyzes the impact of political instability in the world, and as a result, the perception of British tourists in regard to tourism in Mauritius. By analyzing this point, this paper focuses on, how the views of people have been shaped due to political unrest in the world, and its impact on the tourism industry in Mauritius. It also focuses on the factors that will encourage or discourage tourism in Mauritius, and the attitude that people have concerning Mauritius as a tourism destination. The reason for writing this report emanates from my roles as the manager of marketing for the Mauritius tourism board, and in preparation for a meeting with the president of the tourism board. In conclusion therefore, the objectives of this paper are four fold. Namely; To analyze the tourism industry in regard to its marketing perspective. To summarize the 2010-2011 tourism arrival in the country. Analyze the impact of political instability and its impact to the Mauritian tourism industry. The perceptions of the British in regard to Mauritian tourism. The methods of collecting data in order to acquire information in regard to these aspects are through library and internet research. Mauritius Tourism Industry: The main target market for the tourism sector of Mauritius is the French and the British speaking people. For instance in 2009, people of the French origin and from the island of Re-Union came to the Island in large numbers. For instance in the year 2009, the country had 871, 256 tourists, and among them, 275, 599 came from France, and 104, 946 were citizens of Re-Union. On this basis therefore, France was the largest market of Mauritian tourism sector, followed by Britain. Visitors from Europe accounted for 67% of its market source. However, as of 2011, the country sought to look for other markets of its tourism sector (Henrichsen and Woodside, 2012). This is because of the economic crises that hit Europe. For instance, in 2011, the Mauritius government managed to set aside a budget of 100 million Mauritian rupees for purposes of advertising their tourist services in Asia, Africa and American countries. ...Show more


Introduction: Mauritius has managed to move from a third world country, to a second world country because of its diversified tourism sector. Tourism is a major pillar of its economy and a source of foreign exchange…
Author : kvonrueden
Assignment2 person1
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