assignment2 person2

assignment2 person2 Assignment example
Masters
Assignment
Marketing
Pages 8 (2008 words)
Download 0
Name: Course: Instructor: Date: Summary of Mauritian Tourist Industry The Ministry of Tourism and Leisure, and the Mauritius Tourism Promotion Authority supervise the Mauritian tourism industry. Together, they conduct advertisements to promote the tourism industry and participate in tourism fairs on behalf of the other stakeholders…

Introduction

The above agencies are assisted by the Association des Hoteliers et Restaurateurs de li’lle Maurice, which is a non profitable organization established in 1973 to represent and sponsor the interests of hoteliers and restaurant owners (International Travel and Tourism, 2012). Various natural attractions form the pride of Mauritius tourist business. They vary from man-made features, beaches, interesting fauna and flora, to the culture of the indigenous people. The sub – tropical climate is also exceptionally fine for holiday seekers. Five star beach resorts and hotels that offer top class accommodation services to visitors facilitate these attractions. The hotels and resorts are renowned for being among the best in the world in reliability (Reid & Bojanic 2006, p. 209 Mauritius has taken approximately 30 years to develop from a low-income country to a medium income country. The country started with an economy that heavily relied on agriculture but currently, the economy relies on several strong sectors. The economy was dependent on agricultural products such as sugar and textile products. A decline in the world sugar market and the dwindling textile industry prompted the government to explore other avenues including the expansion of the tourism industry. ...
Download paper
Not exactly what you need?

Related papers

Success in Business: A Brand Equity Perspective
Findings: The study has provided with a detailed understanding of brand equity .The paper studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business. The…
service marketing
One-third of revenues is from advertising, one-third from companies distributing products through gift packs, and one-third from sales of consumer information. Spin-off publication “One Step Ahead” is likewise successful. The firm upgraded by changing its name to CD Marketing Services, while maintaining “Circular Distributions” for the existing door-to-door distribution. Under CD Marketing…
Business Cultures Which Foster and Impede Product Development
New product development takes time and it is also quite risky and costly. The failure rate of new products is really high in the market. This happens due to several factors but the most common factor is lack of market research. The marketers should do a proper market research for their product. If they are successful then, after developing the product, another product research is also necessary.…
Marketing Project
‘University of Chicago Medical Center’. In present day, the expenditure on health expenses has increased considerably. Advanced technology has made it much easier to test various health scans through imaging center. The imaging center service is a profitable business as people will become sick and thus there will be demand for the imaging scanning services. The report will describe the market…
Corporate Social Responsibility : Sensemaking and Labour issues in supply chain : A case study of MNCs
The Oil industry especially has been seen as an arena where violation of CSR policies is rampant. Now sense making approach is a unique approach of CSR which is required in the evaluating of the CSR policies in proper ways. The company chosen in this paper is British Petroleum and we will analyze its CSR policies from sense making dimension and evaluate the same. 1. Introduction The emergence of…
Analyst Management Summary Report of Vodafone UK.
Such a thorough assessment and comparative study with one of its peers, namely France Telecom-Orange, would enable one to recommend whether or not to make an investment of ?1Million in the stocks of Vodafone. Company Profile Vodafone is a global telecommunication company, operating in above 30 nations across the world and with more than 404 million customers (Vodafone, 2012). The company is listed…
assignment2 person1
Initially, the target market was Europe, but due to the financial crises that hit the continent in 2011, the country managed to look for other markets, such as Asia, and Africa (Henrichsen and Woodside, 2012). The tourism industry in Mauritius is under the supervision of the Ministry of Leisure and Tourism. The country has a Tourism Promotion Authority whose main responsibility is to organize and…