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BLUE OCEAN REPORT SUBMITTED TO- SUBMITTED BY- BLUE OCEAN REPORT INTRODUCTION Blue Ocean Strategy is a book about the strategy in business that goes on to promote the systematic kind of approach, which would play an important part in making the existent competition irrelevant.
This shall be done by decimating the trade-off between the parameters of differentiation and low cost. This shall be done to help in the alignment of values of the product, as well as the proposition for profits. This book is a creation of a study, which is decade old. It is based on the analysis of a repository of moves that is based over thirty industries: and spread over a large period of over one hundred and twenty years (the period ranges from 1880 to 2000). There is a mixture of respective case studies, with the book offering a huge range of approaches which are theoretical in nature: and also a host of practical tools for capitalizing on all the growth opportunities. This shall play a very important role in the capture of market spaces which are uncontested and also present avenues for viable profit. The authors argue that the companies in coming years cannot survive in the market space by engaging in competition with each other, but by developing “blue oceans”. The book has been a best seller, having sold more than a million copies in the first year of its publication. It is also in the process of being published in the almost thirty nine languages. ANALYSIS There is a way of defining the concepts that form a part of the book. The red and the blue words that are used, represent the position of the market. The red oceans are representative of all the markets that are in existence today. ...
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