Got a tricky question? Receive an answer from students like you! Try us!

Blue Ocean Report - Essay Example

Only on StudentShare
Author : dpouros

Summary

BLUE OCEAN REPORT SUBMITTED TO- SUBMITTED BY- BLUE OCEAN REPORT INTRODUCTION Blue Ocean Strategy is a book about the strategy in business that goes on to promote the systematic kind of approach, which would play an important part in making the existent competition irrelevant…

Extract of sample
Blue Ocean Report

This shall be done by decimating the trade-off between the parameters of differentiation and low cost. This shall be done to help in the alignment of values of the product, as well as the proposition for profits. This book is a creation of a study, which is decade old. It is based on the analysis of a repository of moves that is based over thirty industries: and spread over a large period of over one hundred and twenty years (the period ranges from 1880 to 2000). There is a mixture of respective case studies, with the book offering a huge range of approaches which are theoretical in nature: and also a host of practical tools for capitalizing on all the growth opportunities. This shall play a very important role in the capture of market spaces which are uncontested and also present avenues for viable profit. The authors argue that the companies in coming years cannot survive in the market space by engaging in competition with each other, but by developing “blue oceans”. The book has been a best seller, having sold more than a million copies in the first year of its publication. It is also in the process of being published in the almost thirty nine languages. ANALYSIS   There  is a way of defining the concepts that form a part of the book. The red and the blue words that are used, represent the position of the market. The red oceans are representative of all the markets that are in existence today. ...
Download paper

Related Essays

Strategic Marketing & Planning (Blue Ocean Strategy)
Based on the findings of the report and the desert climate of Saudi Arabia, the frozen yogurt business may succeed. The strategy targets families with children between three years and twenty years, thus this is the target market for the company. Ideally, the company may bait them by offering punch cards and coupons upon a given number of purchases. Today, the most appropriate method of reaching the teenagers and youths is the social media. The company could attract customers to the company by offering coupons and other promotional gifts through their social media such as Twitter and Facebook.…
15 pages (3765 words)
Labatt Blue Marketing Paper
In order to increase the volume of sales in the market, there are various changes that are likely to be made in the within the marketing mix. Since Labatt Blue is the best-selling Canadian beer globally, it is essential that it Labatt Brewers introduce seasonal bear. According to a review period done in the period between 2009 and 2010, it became clear that the company was at par with the growth experienced between those two years due to recession (Jordan & Fredrix 2). Weather conditions in 2010 were atypical, but positive for beer industry. The growth experience can be linked to various…
3 pages (753 words)
Cornfolower Blue Assignment
This involves the process of the idea design, the engineering of the idea and the detail analysis (Sviokla, 2004). The other process could be the introduction of a new product by the means of market analysis (The Marketing Manager can be entrusted with this duty). The extension of the line can be brought about by the introduction of new products in the herb based aromatherapy, body –care, culinary and the associated products (as for example, introduction of new type of herbal shampoo for children or culinary items for diabetics). This shall help the firm in line extension without increasing…
3 pages (753 words)
Cornflower Blue Marketing Strategy
Cornflower Blue is a small chain specializing in sale of herbal remedies, herb based body care and aromatherapy products. They also deal in culinary products like chutneys, honey and teas. With an outlet chain currently totaling five retail outlets, it stated as a family shop in the 60s, in Oxford. For effective marketing and realisation of higher sales, Cornflower Blue has to initiate a strategic marketing plan that aims at maximizing the sale by targeting all potential customers. According to Lamb and Hair, marketing is highly crucial towards the boosting of sale with the proper market…
4 pages (1004 words)
Marketing Campaign for Ocean Spray
In its recent practices, Ocean Spray intends to launch its product by using OrbitTM Easy Open lid with new design of bottles and canes in Australian market during Christmas. In the London’s market, Ocean Spray wants its modified products to be launched during the Christmas process. Promotion Mix Promotion mix is, in this paper, used to describe the features of OrbitTM Easy Open Lid. Procedure of launching the new modified products in the market by Ocean Spray has been described in the mix along with a few effective measures to promote the product. With this concern, the aspects of price,…
4 pages (1004 words)
Blue Ocean Report
BOS tools and frameworks include value curves, strategy canvas, 6-paths, 4-actions framework, purchaser utility map, purchaser experience cycle, as well as, the BOS index. BOS covers strategy implementation and strategy formulation. The BOS simulation represents computerized strategy games demonstrating BOS methodologies, concepts, and analytical tools. The aim of a simulation could be moving out of an undifferentiated product Red Ocean and attempt to create a niche marketplace to accomplish the result. The BOS denotes a marketing approach inspired by a study of numerous strategies commercial…
4 pages (1004 words)
Report: Acer Inc.
Strategy implementation 18 4.1. Weakest Section of Last Year’s Report 18 4.2. Outline Plan for Implementation Strategies 19 4.3. Main Actions to be executed 19 Reference List 20 Appendix 22 1. Strategic Analysis The researcher in the context of the paper will analyze the various types of business strategies adopted by the company and would also frame some future productive business strategies that can be adopted by it in the next five years. 1.1 Industry Analysis In order to execute the industry analysis, the researcher would be using the analysis method of Porters five forces. Bargaining…
12 pages (3012 words)