StudentShare solutions
Triangle menu

Environmental Scan & SWOT Analysis - Research Paper Example

Not dowloaded yet

Extract of sample
Environmental Scan & SWOT Analysis

The approach by the company in the last five years has been the milestone in the establishment of a global brand. Through focusing on brand pyramid and dynamics encompassing silky design, pleasurable experience, and the interplay between driving pleasure and serenity, the corporation established consistency and high level alignment in the sector (Anushree, 2012). Additionally, the global financial position has been useful in the strength creation which is vital in the wadding off competition. One major financial indicator is the overall growth of the corporation. From the financial year of 2002 t0 2006, Nissan experienced an average growth in revenue of 13.8%, net income growth of 11.33%, and a net asset growth of 15. 62%. The values indicate the financial strength of the organization (Cleland & Ireland, 2006, p. 22). Weakness Despite the positives, the company has several key weaknesses that could lead to serious problem in case of the increase global financial crisis. The company relies heavily on overseas markets which may be affected by the increasing financial crisis and recess. The second major weakness is the product innovation time lag. For instance the company launched two new or redesigned vehicles. This is low compared to 14 in the three previous years. The result of the misjudgment may affect the brand visibility due to the increasing competition. Thirdly, the Japanese market does not use diesel as such diesel vehicles accounts for only 0.4% but the usage of diesel engines in the euro zone is high. The major problem is that the company has not invested in the development of the diesel engine leading to the technological drawback (Boone & Kurtz, 2011). Opportunity The major opportunity existing in the Asian market is low penetration and improved income levels leading to continuous jumps in the demand for vehicles. This is an opportunity that can be grasped to increase profitability. Secondly, the relocation of the manufacturing units to regions with lower production costs leads to the better and improved profits for the corporation. Additionally, manufacturing units in America and Europe have huge capacities in line with their vast domestic automobile output (Chilton & Bloodgood, 2010). The creation of the Renault-Nissan purchasing organization in 2001 helped in the combination of resources to create an efficient organization. Threats Cross-cultural disharmony is created through the integration of Renault and Nissan. The occurrence of disharmony creates a challenge for the corporation and may result in serious problems if not properly solved (Cleland & Ireland, 2006). Additionally, the rising commodity price is a major threat for the company because it increases the production cost. The rise of cost of raw material such as steel will create a vital threat to the corporation. Finally, market saturation can affect the corporation in line with the changes in the market demands. The rise of the SUV market is a testament of the change in the product and market innovation, which in turn affect the market composition (Anushree, 2012). Environmental Scan Environmental scan addresses the issues of political, economic, social, legislative and environmental concern for the company. After the global financial crisis experienced in 2007 to 2009, changes have been instituted in the financial and banking sectors. ...Show more

Summary

Nissan Corporation SWOT Analysis Name: Instructor: Course: Date: SWOT analysis of Nissan Corporation Strength Nissan is the fastest growing brand and among the top three brands in Japan. The existence in the market makes the brand strong. Despite its origin from Japan, Nissan is a global brand with improved brand visibility across the world…
Author : claud44
Environmental Scan & SWOT Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Environmental Scan & SWOT Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

SWOT Analysis - NYLB
The New York Liquidation Bureau known as the NYLB is a unique entity which does not receives any fund from the taxpayers but carriers out the functions of Superintendent of financial services as a receiver and discharges his statutory duties in order to take care of the interest of the creditors and policyholders of those insurance companies which have been declared insolvent and impaired.
12 pages (3000 words) Research Paper
SWOT Analysis
West Coast air carrier. The airline company is based in Seattle, Washington, and has a large number of passengers. Alaska Airlines has immensely expanded to cater for Canadian, East Coast and Mexican routes. Historically known for its Alaskan origins represented by the Eskimo decorated on the train of the aircraft, Alaska Airlines presents a friendly and relaxed approach to services, one that travelers have come to acknowledge as the Alaska Spirit.
4 pages (1000 words) Research Paper
SWOT Analysis
It is slightly smaller than the United States, as far as land area is concerned (Australia - Location, size, and extent). Some of the neighboring countries of Australia are; Indonesia, East Timor and Papua New Guinea, the Solomon Islands, Vanuatu New Zealand etc.
4 pages (1000 words) Research Paper
Environmental Scan Paper
It comprises of the recent opposition that the company has been facing, including the increasing public awareness of the unhealthy nature of fast foods. The third aspect is the increasing threat of its public relations, due to the fact that it pays its workers relatively low wages, which are opposed by different agencies (Thomas & Pederson, 2004).
4 pages (1000 words) Research Paper
Environmental Scan Paper
The paper examines internal and external environment of these two companies; their competitive edge over their rivals; the strategies they employ and measurement devices they use to ascertain effectiveness of their strategies. Internal Environment of Ford Ford is one of the pioneering companies in the field of automobiles in the US and across the world.
4 pages (1000 words) Research Paper
Swot analysis Walmart
SWOT Analysis of Wal-Mart…………………………………………………..4 4. Recommendations and Conclusion………………………………......................8 5. Bibliography…………………………………………………………………….9 1.
8 pages (2000 words) Research Paper
Starbucks Corporation. SWOT Analysis
First store of Starbucks Corporation opened in the year 1971 in Seattle, Washington. Since its establishment with a precise focus on multi-dimensional strategic approach, it has become the world’s foremost retailer of specialty coffee.
3 pages (750 words) Research Paper
Environmental Scan
Pepsi and Coke have the obligation therefore of scanning both internal and external environments to realize success. The external environment of both Pepsi and coke influence greatly their performance. External environment
1 pages (250 words) Research Paper
Environmental Scan Paper
The companies are Dell and Safaricom. Dell is a company that was formed in 1984 and it offers services in computer systems including designing,
4 pages (1000 words) Research Paper
Environmental Scan
Business environment scanning is an important component in the global environment analysis, this process is also called environmental forecasting,
4 pages (1000 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation