Environmental Scan & SWOT Analysis

Environmental Scan & SWOT Analysis Research Paper example
College
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Marketing
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Nissan Corporation SWOT Analysis Name: Instructor: Course: Date: SWOT analysis of Nissan Corporation Strength Nissan is the fastest growing brand and among the top three brands in Japan. The existence in the market makes the brand strong. Despite its origin from Japan, Nissan is a global brand with improved brand visibility across the world…

Introduction

The approach by the company in the last five years has been the milestone in the establishment of a global brand. Through focusing on brand pyramid and dynamics encompassing silky design, pleasurable experience, and the interplay between driving pleasure and serenity, the corporation established consistency and high level alignment in the sector (Anushree, 2012). Additionally, the global financial position has been useful in the strength creation which is vital in the wadding off competition. One major financial indicator is the overall growth of the corporation. From the financial year of 2002 t0 2006, Nissan experienced an average growth in revenue of 13.8%, net income growth of 11.33%, and a net asset growth of 15. 62%. The values indicate the financial strength of the organization (Cleland & Ireland, 2006, p. 22). Weakness Despite the positives, the company has several key weaknesses that could lead to serious problem in case of the increase global financial crisis. The company relies heavily on overseas markets which may be affected by the increasing financial crisis and recess. The second major weakness is the product innovation time lag. For instance the company launched two new or redesigned vehicles. This is low compared to 14 in the three previous years. ...
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