Marketing case study

Marketing case study Assignment example
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E-commerce Name Instructor Course Date E-commerce New technologies have introduced innovations and ways of conducting businesses. E-commerce is one of those innovations (Tuten, 2010). It is a practice that involves transaction and facilitation of businesses through the Internet.


There are numerous speculations suggesting that e-commerce is the best thing that ever happened, however, some scholars seem to differ with this statement (Microsoft Corporation, 1999). This paper will look at both sides of the situations and some of the e-commerce platforms that are available. Online Shopping It is one of the popular means of e-commerce across the globe. The sellers usually create an online storefront, which is equivalent to a retail shop. The buyers will then have to buy products by clicking on to the things they want (Langer, 2002). One of the pioneer online shops is It is still one of the famous online destinations around the world. Electronic Payment It is vital for one to understand that goods that are usually bought online are usually paid for by online payment (Microsoft Corporation, 2000). They usually use payment gateways and payment processors. This method of payment has been referred to be convenient as the mailing and writing of checks has been reduced or discarded (Meier & Stormer, 2009). It has also ensured that there is safety among payment where notes are usually involved. Online Auctions One of the famous online auctions is the eBay. The physical auctions are nowadays predated by the online auctions. However, the online auction targets a large market clientele of sellers and buyers (Langer, 2002). ...
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