Got a tricky question? Receive an answer from students like you! Try us!

Product Innovation - Essay Example

Only on StudentShare
Masters
Author : abbeybogisich
Essay
Marketing
Pages 7 (1757 words)

Summary

Marketing Product Innovation Name Institution In the past, numerous organizations whether small or large, have been surviving even with limited innovation and ideation capabilities. In recent world, there are trends that drive the process of innovation. Factors like outsourcing and globalization force organizations to exert efforts to improve it effectiveness ad efficiency (Yang & Tao, 2012: p…

Extract of sample
Product Innovation

Ideation capabilities relate to organizational and managerial processes for the implementation, selection, identification and stimulation of innovation ideas. According to the results of this study, organizations adapt to distinct approaches to ideation. On the other hand, Sylvie Laforet writes an article by name “A framework of organizational innovation and outcomes in SMEs” to address innovation and its consequences in small and medium-sized enterprises (Stamm, 2005). Sylvie develops a detailed theoretical structure of the innovation’s end results, how it occurs, as well as, its effects on the financial performance of an industry. She focuses on three distinct innovations in addressing the topic of market product innovation. Sylvie states several drivers to innovation in small and middle businesses (Siddike, Amna & Kohda). For instance, quality, business, environment, a desire to succeed and improve working conditions in SMEs drive innovation. As Jennie et al describes the negative consequences of a resultant formalization, Sylvie focuses on the positive impacts of innovation. ...
Download paper
Not exactly what you need?

Related Essays

Product Innovation on Firm Performance
The intention of this study is product innovation as the introduction of a new product in the market that uses different technology and has a higher utility for the consumer than the existing products. In the contemporary competitive environment, a business requires to maintain leverage in relation to its competitors through ensuring that consumer loyalty is maintained and hence a greater market share. Precautions should be observed during product innovations since the process may have a positive or negative impact on the existing product categories. They may result in a greater market share,…
11 pages (2761 words)
Concept and Product Testing
The research report involves research objectives which are followed by research design, data collection, and methodology, justification of concept and product testing and limitations of research. The questionnaire has been used as part of the research to enable better understanding of the consumer opinions about the product and concept testing. Also focus group interview has been conducted in the research study.
18 pages (4518 words)
New product development and product innovation charter
Therefore, a white product manufacturing company must understand that technological advancements are the key to success in the market (Avlonitis & Papastathopoulou, 2006). 1. a) Product innovation charter entails product planning and strategizing prior to its development. PIC charter summarizes all the necessary tools that a company’s development team should draft to come up with new products. The charter ensures that a product developed under it targets to achieving the company’s goals and objectives. Thus, the specialists must abide to PIC if they target to ensure their development is…
10 pages (2510 words)
Business Cultures Which Foster and Impede Product Development
New product development takes time and it is also quite risky and costly. The failure rate of new products is really high in the market. This happens due to several factors but the most common factor is lack of market research. The marketers should do a proper market research for their product. If they are successful then, after developing the product, another product research is also necessary. This will not only give a true picture to the market, but also save them from incurring huge losses before developing the idea or concept (Saxena, 2009, p. 266-268). The reason behind developing new…
15 pages (3765 words)
Product Reassessment
The BlackBerry previously was restricted to corporate only. However, it has recently been opened to any user of the mobile phone. The current population in the United States is composed on majority youths who increasingly need to communicate through the social media with peers as well as with corporations in which they have interest to work for. It can be well repositioned in the market through doing market research in order to identify the market segmentation so that marketing strategies can be developed so as to market the product in the most significant segments of the market (United States…
5 pages (1255 words)
Marketing Proposel For a Product
The company can target especially the women and geographic markets for the product. In order to market the product, the company would have to devise certain effective implementation plans that include conducting surveys, meetings and analyzing the products of the competitors. The aforementioned strategies and the plans would ultimately support the company to effectively market the product of Special K. 2. Company Description The Kellogg Company which is prominently acknowledged as Kellogg’s or Kellogg is regarded as a multinational company that manufactures various food products such as…
Product Marketing
This is happening as additional customers demand for more products deemed to be environment-friendly, not only due to sustainable production methods but also due to the ease of disposal and consequent environmental conservation (Gordon, n. p.). Product Description “Green Diapers” provide users with a wide array of disposal options, that is, tossing, composting or flushing. Additionally, the fact that these diapers are biodegradable implies that, microorganisms which occur naturally, and those that are responsible for decomposition of materials, can easily breakdown or weather the diapers.…
7 pages (1757 words)