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Name Institution Tutor Course Contents Executive Summary 3 Background 4 Introduction 4 International and domestic marketing environment analysis 5 Demand and Supply analysis 7 Expected sales and market share analysis 8 Market Growth 8 Market structure 10 Market entry mode analysis & strategies 11 Factors influencing the SME market entry modes 12 Estimated budget 14 Conclusion 15 Bibliography 16 Executive Summary In China SME is categorized as a business entity with 1-1000 employees.
The paper discusses demand-supply, expected sales & market share analysis, analysis of market entry mode, & strategies and estimated budget. All the analysis has base on extensive literature, case studies, theoretical modes and sales tables and curves. The statics results reflect well and car marketers from many companies both local and foreign are having an advantage. Most large automotive industries are currently either investing much in China or developing new small car models preferred by most families in China. Companies such Toyota, Ford Motor, Honda, General Motors are presently investing in China through joint ventures with the Chinese counterparts effectively thus increasing market share competition. Unlike the large international automotive industries, China’s one is fragmented. Most cars are small ones with the huge companies producing up to 37% of the total output. However, China’s current cost of labor is significantly low and the government has referred to the situation as a pillar industry one with high growth potential. The car industry in China continues to be attractive because the tariffs reduction in the industry intends to continue too much lower in the next few years. ...
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