Google company - Essay Example

Only on StudentShare

Extract of sample
Google company

The company has attachments to education and libraries as part of their company culture as stated in Guyette, (2007, p. 2). This is a marketing approach implemented to improve the market share. Most of the students are loyal customers of Google and help improve their brand name all over the world. Other contributors to the market share are partnerships and a wide range of advertising done using Ad Words (Guyette, 2007, p. p. 2). Google’s plan is to make more acquisitions internationally to add on the products that people require and, therefore, fill that market gap and to be more competitive with the competitors in an effort of trying to catch up (Guyette, 2007, p. p. 2). Therefore, this paper focuses on the marketing strategies of Google while evaluating its internal and external environments. Introduction Google, the most popular search engine, was founded by two Stanford students, Larry Page and Sergey Brin. Because of its popularity, it has captured the market attributed to an industrious and innovative marketing plan team. Innovation is achieved by the many uses that google.com does to its customers who are the revenue earners of any organization as indicated by Fifield (2007, p. 23). ...Show more

Summary

Google Company Abstract Google Incorporation has gone literary from a small company started in the year 1995 by two computer university students in Stanford University to an innovative firm that hosts the employment of over 10,000 individuals and a market share of 40% (Guyette, 2007, p…
Author : omohr
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Google company"
with a personal 20% discount.
Grab the best paper

Related Essays

Foreign Market Entry Plan.
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.
11 pages (2750 words) Essay
Company Analysis - Google
Google has completely revolutionised the face of internet as a medium for searching out information that ranges from food and lifestyle to government legislatures. Google as an organization was founded in the year 1996 by two bright Stanford University students Larry Page and Sergey Brin.
6 pages (1500 words) Essay
Google
The report focuses on the internal and external factors of the Google Company and makes a detailed analysis to come to a general conclusion and recommended suggestions to facilitate the company in its further improvements. Introduction: The Google Company was founded by Larry Page and Sergey Brin in the year 1998 after they had sanctified their previous work on the search engine BackRub that was created by them to realize the significance of different sites and pages over the internet.
7 pages (1750 words) Assignment
Critiquing Google as a Brand
From 1998 it became the complete commercial company. After its foundation it became the largest search engine in the world. Google has been the most important part of everyday life. But Google is often been criticised on several grounds. This paper tries to critically analyze Google’s relevance in the market and historical significance, and also tries to mark a creative analysis of its brand positioning.
3 pages (750 words) Admission/Application Essay
Apple and Google
Marketing Concept and Marketing Myopia The product that Apple is planning to introduce is mobile maps. It has been evidently recognized by the researchers that maps are one of the essential components of a mobile web. The article asserts the fact that Apple’s maps will assist the users at locating numerous places on earth.
4 pages (1000 words) Article
Google
The main problem is to show why the Google search engine is so popular among the people. The efficiency and relevant retrieval of web pages are those features of Google search engine that make Google Inc. an attractive and top slot choice for every internet user. Google focuses more on consumer benefits as compared to other search engines, such as, MSN, Yahoo, or Bing.
4 pages (1000 words) Essay
Google Adwords
The two basic tools which are available in Google ad words are the keywords tools and the Ad Preview & Diagnostic tool. Keyword Tool Keyword tool helps the advertisers by giving information about the important keyword which can be added to their campaign in order to make it more successful (Moss, 2009).
4 pages (1000 words) Coursework
Report about google analysis and PESTLE
..6 Conclusion and recommendations………………………………………9 Executive Summary The paper gives an account of how Google Inc, has grown into the most popular search engine of the world with the appropriately timed and chosen strategies. It has expanded size with the use of modern technology, skilled workforce and management.
6 pages (1500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT