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Google Company Name: Institution: Date of submission: Abstract Google Incorporation has gone literary from a small company started in the year 1995 by two computer university students in Stanford University to an innovative firm that hosts the employment of over 10,000 individuals and a market share of 40% (Guyette, 2007, p.
The company has attachments to education and libraries as part of their company culture as stated in Guyette, (2007, p. 2). This is a marketing approach implemented to improve the market share. Most of the students are loyal customers of Google and help improve their brand name all over the world. Other contributors to the market share are partnerships and a wide range of advertising done using Ad Words (Guyette, 2007, p. p. 2). Google’s plan is to make more acquisitions internationally to add on the products that people require and, therefore, fill that market gap and to be more competitive with the competitors in an effort of trying to catch up (Guyette, 2007, p. p. 2). Therefore, this paper focuses on the marketing strategies of Google while evaluating its internal and external environments. Introduction Google, the most popular search engine, was founded by two Stanford students, Larry Page and Sergey Brin. Because of its popularity, it has captured the market attributed to an industrious and innovative marketing plan team. Innovation is achieved by the many uses that google.com does to its customers who are the revenue earners of any organization as indicated by Fifield (2007, p. 23). ...
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