We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

The marketing strategy of Apple - Essay Example

Comments (0) Cite this document
This essay focuses on the marketing strategy of Apple, and how this could be improved using the marketing mix, to ensure more profits for the company. The company puts great efforts in ensuring that its products are highly differentiated from other products produced by its competitors…
Download paper
The marketing strategy of Apple
Read TextPreview

Extract of sample
The marketing strategy of Apple

This research will begin with the statement that Apple Inc. is a multinational company based in the United States, which specializes in designing, development, and selling of electronics to consumers, including phones, music players, computers, and computer software. Apple ranks second after Samsung, which is the most profitable information technology company in the world. Nonetheless, the success of Apple Inc. is associated with its marketing strategy, which is considered effective. Apple employs a simple marketing strategy, which involves its consumers, thus giving the company an edge over other companies in the information technology industry. However, if Apple could consider improving its marketing strategy, this would guarantee it more profits and continued competitiveness in the market. The marketing strategy of Apple is based on three main important factors. These are trust, communication, and focus. The company believes that it is important to be clear on the information the company wants to pass to consumers through advertisements. This, therefore, results in a focused communication with consumers. On trust, Apple aims at producing quality products, instead of competing with other companies. The high quality of Apple products ensures customer loyalty.  For this reason, Apple does not throw its products at consumers in its adverts; instead, the company only explains how the new product works, including the features that it possesses. (Nosal Web).
Apart from the simplicity of the marketing strategy of Apple, this also exhibits a great level of differentiation. The company puts great efforts in ensuring that its products are highly differentiated from other products produced by its competitors. The design of Apple’s product is superior, compared to that of its competitors, thus ensuring its differentiation. In addition, Apple wants its consumers to have a good experience using its products. Therefore, the company develops both software and hardware to enable customers to enjoy using its products (Bui Web).
Since the quality of Apple products is high, the company also sells these products at a higher price. Apple is known as a “high-price” leader in the information technology industry. However, today, Apple attempts to lower the price of its products, as a strategy of increasing its customer base. Alternatively, Apple produces complex products at a high price, and then produces lower-price versions of such products, which have fewer features, thus suiting the needs of diverse customers (Bui Web).With regard to distribution; Apple has a total number of stores exceeding 300, with about 50 stores in California, where the company has its headquarters. The Apple staff in these distribution stores offer full service to customers. However, the staff is not trained on selling skills, but only on addressing customer problems and queries on how different products work (Bui Web).
This marketing strategy for Apple is appropriate for the company, since it has worked on increasing the company’s profits over the years. First, this marketing strategy does not base on beating or competing with competitors. However, Apple focuses solely on the design and nature of its products to have an edge over competitors. Apple does not compare itself with its competitors such as Microsoft, but instead focuses on its own self-improvement, to remain competitive in the industry. In addition, the fact that the company aims at developing a pleasant experience for its customers, shows that the company is focused on customer needs and not its desire for profits, like other companies in the industry. Nonetheless, customer-centeredness is a great value, which Apple has adopted in its marketing strategy, which therefore, makes the strategy effective and agreeable.
Although Apple has performed well in the market for the past decades, today there are ... Read More
Cite this document
  • APA
  • MLA
(“The marketing strategy of Apple Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.net/marketing/91051-principle-of-marketing
(The Marketing Strategy of Apple Essay Example | Topics and Well Written Essays - 1250 Words)
“The Marketing Strategy of Apple Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/marketing/91051-principle-of-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment
Apple Marketing Strategy analysis
This paper presents brief report on the Strategic Marketing of Apple Inc. and gives detailed analysis of both the internal as well as external environments. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company and Apple's Impact on Business.
10 Pages(2500 words)Essay
Marketing Strategy of Apple
This sector is characterized by high degree of uncertainty in terms of competition, technology and the markets. Therefore, the traditional marketing tools are no more applicable as consumer needs and demands are ever-changing. Apple is the largest publicly traded in the world by market capitalization, but it had suffered a setback in the early 1990s.
60 Pages(15000 words)Dissertation
Analysis of the Marketing Strategy of Apple Inc: 1997 2011
Apple leads the industry with its ability to control the markets through innovations. Apple Inc is one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion. Amongst the competitors of Apple who reported losses was Microsoft which reported a very low profit margin.
10 Pages(2500 words)Essay
Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell
Market review about the laptop market along with the market review of Apple and Dell has been provided to determine the value of each brand. The literature review talks about the research done on marketing communication strategy and integrated communication mix followed with an analysis and discussion on the same.
11 Pages(2750 words)Essay
Marketing strategy and tactics for a new product or brand: Apple Inc
However this changed when later on in early 2007 it changed its name to Apple Inc after moving away from been a company that strictly dealt in personal computer. It broadened its target market to include all consumer electronics and computer software as well.
10 Pages(2500 words)Essay
Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
This concept emphasizes upon the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers. Major components of Integrated Marketing Communications include personal selling, direct marketing, advertising, public relations, publicity etc.
9 Pages(2250 words)Essay
Panera Bread business strategy
By the end of 2010, Apple Inc. was growing at a rate of 13.6 percent annually. Various factors define the nature, characteristics and fate of this high technology industry. In order to survive, companies in this industry need to be innovative and knowledge based.
6 Pages(1500 words)Essay
Integrated Marketing Strategy
According to the paper this shows the popularity of the product and the acceptance among general public. The response that this product received led to Apple continuously trying to innovate and add new features to its new versions. In this report we will first analyse the marketing mix of iPad, which is the four key elements of marketing, Product, Price, Place, and Promotion.
14 Pages(3500 words)Essay
Marketing Strategy of Apple
As described in the literature review, there is a value transfer process in marketing. The process includes many steps: research of the market, market segmentation, selection of target, positioning of products, marketing mix, and executive marketing
5 Pages(1250 words)Essay
Marketing strategies of Apple Inc

The report will explore the trends and changes in marketing strategies adopted by Apple in past and present. Apart from that, the report will also focus on effectiveness of these strategies in different situations, failures and how the company recovered from failed strategies in past, and understanding exact needs of the consumers.

12 Pages(3000 words)Essay
Let us find you another Essay on topic The marketing strategy of Apple for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us