'Going global, acting local - communicating global brands to global markets'. - Assignment Example

Only on StudentShare

Extract of sample
'Going global, acting local - communicating global brands to global markets'.

For instance the issues related to the differences in the cultural, political, social and economical factors. This report highlights on the Global, Local and Glocal Strategies followed by various brands. Global, Local and Glocal Strategies The theory of standardization for the marketing activities works on a marketing level but is often seen to lack richness of details that is needed to act at a tactical and operative level. Marketers of multinational organizations are facing difficulties in creating products and advertising programs that can communicate effectively with the diversified target markets. To provide a solution to this problem and assist in this task various frameworks have been developed that would determine the degree of effort required and which effort to follow global, local or mixed. Globalization Robertson (1992, cited by Waters, 2002) stated that globalization can be defined as a concept that leads to compression of the world and at the same time intensifies consciousness. Speaking broadly two complementary disciplines namely sociology and political economy are seen to make significant contribution to the study of globalization (Coca-Stefaniak & Parker, 2010). ...Show more

Summary

Going global, acting local - communicating global brands to global markets Name of the Student University Table of Contents Table of Contents 2 Introduction 3 Global, Local and Glocal Strategies 3 Globalization 3 Localization 5 Glocalization 7 Macro factor that may affect Zara in future 8 Recommendations 9 REFERENCES 10 Introduction In the present era the major challenge for the global corporation is to decide and adapt to a marketing strategy…
Author : schulistjanelle
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"'Going global, acting local - communicating global brands to global markets'."
with a personal 20% discount.
Grab the best paper

Related Essays

Global Marketing
The essay defines global marketing, explores its evolution from international marketing before differentiating between the characteristics or determinants of global and international marketing strategies. The different global marketing strategies based on the various determinants also will be studied.
10 pages (2500 words) Essay
Consumers' Perceptions of Global and Local Brands in Developing Countries within Consumers' Goods Industry
Sign Posting: 10 1.9. Summary: 11 Chapter 2: 13 2.0. Literature review 13 2.2. Globalisation 13 2.3. Role of global marketing strategies in developing global brands 16 2.4. Advancement in technology 17 2.5. Development of global brands 20 2.6. Influence of global brands on consumers’ purchasing decisions 21 2.8.
60 pages (15000 words) Dissertation
Repositioning Target Market Demographics Using U.S. Census Data
Moreover, it is considered to be the way of adjusting perceptions regarding own products and that of the competitors in the market context (Trout, & Rivkin, 2009). Compact cassettes are commonly acknowledged as cassette tape and audio cassette that are normally used for recording in terms of audio and playback.
4 pages (1000 words) Essay
Case Study: Starbucks-Going Global Fast
There are various uncontrollable elements in the environment that may have been experienced by Starbucks when they entered the global arena. These uncontrollable factors include changes in cultural, political as well as economic spheres of foreign nations.
3 pages (750 words) Essay
Going Global-Issues in International Business
The organization was founded by John C. Lincoln in the year 1895. It is headquartered in Ohio. In the year 1995 the organization hit 1 billion US dollar in sales. Between 1995 and 2005, Lincoln Electronic Company started to gain popularity. In 2004 the organization appointed John M.
4 pages (1000 words) Case Study
Global Markting
Fast food was first popularized in the United States of America (USA) where foods that require minimal preparation time started being sold in restaurants. The fast food business has picked momentum in other parts of the world in what can be termed as a cultural export from the US.
8 pages (2000 words) Essay
Serving Customers in Global Markets (Report)
This advert was chosen as the focus of this report because upon its release, the television campaign attracted a range of opinions and comments which either praised it for adopting a pure, realistic and simple approach to advertising or criticized it for promoting a superficial stance of beauty that is only based on the physical appearance of women rather than their personalities.
5 pages (1250 words) Essay
Industry Readiness for Going Global 2
The mobile phone industry offers various products and services to the users. Cell phones are the major products of the mobile phone industry. The industry offers wide range services, which include communication, messaging, games, entertainment, social interactions, video conferencing, Bluetooth, accessing internet services, taking pictures, recording videos, sharing information, and business services like advertising, marketing, paying bills, following stock markets, accessing financial reports, and research among other services.
3 pages (750 words) Assignment
International marketing assignment.
Studies have revealed that the country is among the 20 biggest economies in the globe and has also been ranked at position 22 out of 185 due to ease of doing business in the country and boasts of having the largest Arab economy (Shoult 3). The political risks include changes
1 pages (250 words) Essay
Creating customer value
89). Being able to open an account online in just five minutes makes the account user friendly. Customers can have their debit cards, personalized at no cost. This implies that customers
1 pages (250 words) Term Paper
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT