Zara case company analysis report

Zara case company analysis report Essay example
Masters
Essay
Marketing
Pages 21 (5271 words)
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Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy…

Introduction

It further looks at the PR of the company and the major crises that have been facing the company over the years. A comprehensive analysis of the company’s strategy is done to establish the root of the company’s success. Lastly, the paper gives suggestions on how the company can improve its operations in the global scene.Zara is the leading brand of Spanish Fashion Group Inditex and a well- established Fashion Company in the global scene (Zara, 2012). The company was established in 1975 in La Coruna and since then, its growth has been sterling. It had opened branches in major fashion cities including Paris and New York by the year 1990. It was because of their tremendous reputation that Zara Home was opened in the year 2003. In 2007, Zara established their first online shop that specialises in the sale of home products (Inditex, 2012). At the moment, the company operates 1830 stores in different parts of the world. According to recent financial statements, it contributes to more than 64% of Inditex’s revenue (Inditex, 2011). The company distinguishes itself as fast fashion trademark and offers high fashion clothing to reach the public at affordable prices. ...
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