Essay sample - International Marketing

International Marketing Essay example
Undergraduate
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Marketing
Pages 4 (1004 words)
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This paper talks internationalization of businesses is an increasingly important concern for business in the contemporary society. With the complexities of a highly globalised business environment, businesses are finding themselves in challenging situations. …

Introduction

This paper stresses that factors in international trade are also important to the expansion planning process. The company will, for instance, have to take note of the various restrictions or economic barriers that exist in the target markets. For business to operate effectively, it will be important for the company’s management to examine the socio-cultural influences on product consumption and the values that are attached to service in the respective regions. Lastly, given the challenges of globalization noted above, the strategic positioning of the company with regards to different market issues will be important. The company will have to engage in product differentiation and market segmentation strategies, for example, so as to penetrate different markets.
This paper makes a conclusion that ethical and globalization concerns raised above are therefore significant for the success of Ooredoo’s internationalization plans. The company will have to involve its research and design department to ensure that all the issues are well understood before management arrives at viable projects. With the opportunities presented by globalization and market liberalization, it is evident that so long as the company will be able to understand and act on different ethical and global perspective concerns, success will be more than guaranteed. As a leader in the provision of communication products, it is important that it maintains this position even in the identified international markets. ...
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