choose one of the theme to finish the on time - Essay Example

Only on StudentShare

Extract of sample
choose one of the theme to finish the on time

However, with the opening up of the global economy, marketers got the opportunity to carry out business operations in the overseas markets and they also consider it as the way forward to sustain for a longer period of time (Onkvisit and Shaw, 2004). Today more and more business houses are importing, exporting or outsourcing their manufacturing to other countries. Efficient international marketing is therefore desirable for the affluence of organizations operating in this highly competitive and globalized economy (Czinkota and Ronkainen, 2007). Moreover, it has been also observed a number of companies depend on the overseas market to sell a large portion of their goods and services which in turn helps them to survive. With the increasing international marketing activities, the use of technology for marketing purpose is also growing at a rapid pace. One of the obvious one is the use of internet in the process of international marketing. Lee et al., (2003) believes that internet lies at the heart of a business and is the global network of networks. The author also believes that internet enables heterogeneous digital workstations to transparently and directly share and communicate services with the end consumers. Moreover, the use of internet in global business is the place where information technology and economic value creation takes place and hence leads to a completely new form of economy. ...Show more

Summary

The Impact of Internet on the International Marketing Introduction The emergence of self-reliant economy has made human being to experience faster communication, transportation and capital flow. Such factors are creating both opportunities as well as challenges for the marketers…
Author : kassulkekeaton
Save Your Time for More Important Things
Let us write a custom essay on your topic
"choose one of the theme to finish the essay on time"
with a personal 20% discount.
Find out more

Related Essays

I dont have one.
It was the first product of United States that was nationally packaged in blue, white and red color. It has been present in the market since 1949 and the logo of the product was modified in its fiftieth anniversary and still remains the same (Tide). Product Review: Following table represents the quantity and price of a Tide ‘High Efficiency plus Downy’ detergent.
12 pages (3000 words) Essay
Analysis and Evaluation of Scotch Whisky Industry
Emerging economies like China and India are increasing becoming important export markets for whisky. The highest selling brand of Scotch is Johnnie Walker. Scotch accounts for about a quarter of the value of all food and beverage exports from the UK and more than 80 percent of exports in Scotland.
9 pages (2250 words) Coursework
Disney Park Theme Marketing Plan
According to the report the theme park is expected to flourish in the market with the brand name already familiar among the target. The location identified was used to implement the company’s policy that is to maximize on the profits to achieve the desired returns while satisfying the target market.
6 pages (1500 words) Essay
choose a multinational company,and Selecting one new market and one product, detail and justify a marketing plan for the launch
....................... 2.0 Target market identification...................................................................................... 3.0 Market analyses..............................................................................................
8 pages (2000 words) Essay
Assignment 2 Time Constrained Test-x
When promoting a brand in a society, the company related to the sales should incorporate the social, environmental and the financial/economic impact of the brand. A brand introduced to a society should impact positively to the individuals. The economic value that is given by a brand should always consider creating of values for a society involved.
6 pages (1500 words) Assignment
Assignment 2 Time Constrained Test-y
Small and medium enterprises exhibit a variation in terms of market orientation as well as brand orientation. A critical assessment of the growing, stable, and declining SMEs reveals considerable differences in terms of strategy and policy formulation to respond to the contemporary market trends (Reijonen 2012).
6 pages (1500 words) Assignment
essay
UK has many chain and independent coffee shops. Chain coffee shops hold considerable share in the coffee market within UK, with the main players being Costa, Caffe Nero and Starbucks. The Coffee markets within UK remain competitive in terms of quality, service, coffee shops’ atmosphere and prices.
10 pages (2500 words) Essay
CHOOSE ONE QUESTIONS FROM THE 5 QUESTIONS ON THE INSTRUCTION LIST.
In most of the countries the standard of living of the people are determined by the per-capital GDP of the nation. The growth of any country is also determined by the growth rate of GDP. Thus the Gross Domestic Product of a country is the determinant of the well being of the economy.
7 pages (1750 words) Essay
Part 2: Individual Report (15%)
The company has been moving forward to upgrade its technology and go for internationalization of its operations. This report will take a look at the market entry strategy of Fujairah Cement Industries in India and analyses the marketing environment which the company will face in India.
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT