However, with the opening up of the global economy, marketers got the opportunity to carry out business operations in the overseas markets and they also consider it as the way forward to sustain for a longer period of time (Onkvisit and Shaw, 2004). Today more and more business houses are importing, exporting or outsourcing their manufacturing to other countries. Efficient international marketing is therefore desirable for the affluence of organizations operating in this highly competitive and globalized economy (Czinkota and Ronkainen, 2007). Moreover, it has been also observed a number of companies depend on the overseas market to sell a large portion of their goods and services which in turn helps them to survive. With the increasing international marketing activities, the use of technology for marketing purpose is also growing at a rapid pace. One of the obvious one is the use of internet in the process of international marketing. Lee et al., (2003) believes that internet lies at the heart of a business and is the global network of networks. The author also believes that internet enables heterogeneous digital workstations to transparently and directly share and communicate services with the end consumers. Moreover, the use of internet in global business is the place where information technology and economic value creation takes place and hence leads to a completely new form of economy. Discussion For the past few years, business houses are witnessing colossal changes in the use of information technology. Previous studies have shown that, business houses earlier used technology for making decision, as a communication tool or for collecting information from the customers (Poon and Swatman, 1997). According to Lymperopoulos and Chaniotakis (2005), internet in business is an area which needs further research and analysis and also believes that marketers are still not fully aware of its application thereby leaving it potentially uncovered. However, some authors deem internet is no more an area of research rather it is a research tool. According to Murray (2008), internet plays a crucial role in improving the internal business activities. The author also stated that it is not only a mere tool by which the purchase behaviour and culture of offshore customers are examined scrupulously and communication system is enhanced, but also takes the responsibility of enhancing the advertisement channels and online selling. Therefore, with the help of internet, the overall interactivity of businesses is greatly augmented. Theoretical Framework Hamill (1997) believes that the information technology revolution had a profound effect on the way international business is being carried out. The most viable and apparent one is the explosion of global marketing activity over the internet and the evolution of the global information superhighway. The author also believes that internet can act as a powerful source for gaining competitive advantage in the market place. Moreover, increasing number of companies are developing strategies that assist in the overall business development process. Internet provides an environment which is fundamentally different from the usual ones and is highly beneficial for the international marketing activities. However, it requires a radically different approach in the context of strategy development and business process development. In the meantime, it has been also observed that the mainstream academic literature has hardly provided
The Impact of Internet on the International Marketing Introduction The emergence of self-reliant economy has made human being to experience faster communication, transportation and capital flow. Such factors are creating both opportunities as well as challenges for the marketers…
This is a theme that weaves throughout time, as seen through many of the poems in the selections below. Discussion For instance, the poem Weep You No More, Sad Fountains , an anonymous poem (p. 120), from the early 1600s, deals with the sadness over losing a loved one to death.
The criteria upon which the ethical issues are usually evaluated include but are not limited to religion, culture, and human nature. Different communities, groups, and people in the society prioritize these criteria as per their own understanding and choice which lays the basis of conflicts of opinions since a matter culturally justified might be religiously condemned.
Discussion of facts in this essay is basically meant to illuminate the reality of this claim that “parents of a child with some special talent should not push their child to develop an innate talent and impose their agenda on his/her own preferences because such extreme pressures can sometimes prove to be very challenging for a child in both emotional and physical terms.” Gifted children are advanced and superior in creative terms.
Her diagnostic evaluation of the American city is perhaps as accurate, precise and timely today as it was when the book was written. The heart of her argument is that a city needs diversity at all of its levels in order to flourish. Jacobs states that the ubiquitous principle "is the need of cities for a most intricate and close-grained diversity of uses that give each other constant mutual support, both economically and socially" (19).
According to the observation, it has been revealed that this approach has been mostly practiced by labour class of the society. Over the last decade, especially during the last few years economic migration has