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Pages 12 (3012 words)
The Impact of Internet on the International Marketing Introduction The emergence of self-reliant economy has made human being to experience faster communication, transportation and capital flow. Such factors are creating both opportunities as well as challenges for the marketers.
However, with the opening up of the global economy, marketers got the opportunity to carry out business operations in the overseas markets and they also consider it as the way forward to sustain for a longer period of time (Onkvisit and Shaw, 2004). Today more and more business houses are importing, exporting or outsourcing their manufacturing to other countries. Efficient international marketing is therefore desirable for the affluence of organizations operating in this highly competitive and globalized economy (Czinkota and Ronkainen, 2007). Moreover, it has been also observed a number of companies depend on the overseas market to sell a large portion of their goods and services which in turn helps them to survive. With the increasing international marketing activities, the use of technology for marketing purpose is also growing at a rapid pace. One of the obvious one is the use of internet in the process of international marketing. Lee et al., (2003) believes that internet lies at the heart of a business and is the global network of networks. The author also believes that internet enables heterogeneous digital workstations to transparently and directly share and communicate services with the end consumers. Moreover, the use of internet in global business is the place where information technology and economic value creation takes place and hence leads to a completely new form of economy. ...
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