StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Virgin Galactic

Virgin Galactic Essay example
Masters
Essay
Marketing
Pages 7 (1757 words)
Download 0
This report has been written to help Virgin Galactic define its target and to arrive at a suitable positioning. Based on various variables analyzed, the target has been defined as one living in urban, densely populated areas of the UK, a high net worth individuals with high incomes, belonging to SEC A+…

Extract of sample

Ever since Neil Armstrong set foot on the moon, it has been every man’s wish to be able to do the same. Space is one of the most mystifying and romantic locations ever and knowing how hard it is to get there has only made it more sought after. But everyone cannot become astronauts. That is why Richard Branson, with his Virgin Group decided it was time common people get the opportunity to set foot into space. And with this noble thought in mind, the Virgin Group created Virgin Galactic – a company that is dedicated to taking ‘space tourists’ to their most sought after tourist spot – space. To do this, Virgin Galactic has modeled its very own spaceships after the history-making SpaceShipOne. Virgin Galactic’s spaceship is called SpaceShipTwo and its mission is to make “affordable exploration of space by human beings a real possibility”.
Market Segmentation:
Market Segmentation is the bifurcation of a large group of people into smaller groups that have similar characteristics. The whole point of this exercise is so that an organization may be able to design a marketing mix to fulfill the demands and expectations of the participants in the various sub groups, in a precise manner. The market is usually divided based on geography, demography, consumer behavior and psychography.
Geographic Segmentation defines the exact geographic location of residence of the target. It is often divided based on region (continent, country, state, city, etc.), size of metropolitan area based on size of population, population density (urban, suburban, rural, etc.) and climate. ...
Download paper
Not exactly what you need?

Related papers

Ecobeach Eco-tourism Operation
The parties responsible for the conservation efforts are also put into consideration in this paper. The definitions, analysis and applications of the seven P’s is done in the sub headings in the report. The report examines their effects on the eco tourism sector along with how they affect the performances of the tourism industry in the region. Finally, the report gives some recommendations on…
11 pages (2761 words)
Tourism websites analysis
The report also reflects the structure of marketing objectives, is prepared under the accrual, and outputs framework. Yours sincerely, Name: Executive summary The introductory part of this study shows the need for having marketing research. This is through analysis of tourism websites showing that taking a marketing research is necessary in order to formulate decisions and strategies for business…
18 pages (4518 words)
A Research on the marketing strategies of Meritus Mandarin Hotel and its position in the tourism industry
The objective of the research paper is to analyze the reasons behind the adoption of various marketing strategies by the hotel. The research study will assess the present strategic position of the hotel and the tourism industry of Singapore. The study will also analyze the various factors which lead to increase in customer satisfaction and also provide recommendations for improving the marketing…
28 pages (7028 words)
National Space Centre
Marketing entails the executive process of discovering and predicting customers’ needs in an attempt to satiate them, and thereby make profits from this undertaking. Furthermore, wise investors must know the exact consumer requirements, and device marketing stratagem that will satisfy them, while being able to overcome their opponents. The entrepreneurs must also apply the seven P’s available…
7 pages (1757 words)
Space and Place
It analyzes the marketing implications for reaching market segments using both mediums. In addition, the paper will seek to establish how customers can move effortlessly from one medium to the other, and whether all marketing segments enjoy shopping at both mediums or should specific market segments use one medium exclusively. It will also give a list of companies that have successfully…
3 pages (753 words)
Marketing in Outer Space
These foods have many preservatives that reduce their nutritional value. This bed and breakfast will offer them fresh preservative-free-foods. The bed and breakfast hotel will be cheap and affordable for the clients. The food and other supplies used in the hotel will be transported daily from earth by the aircrafts that visit the place. The bed and breakfast hotel will create more job…
8 pages (2008 words)
An investigation into the importance of online advertising to hospitality and tourism
The hospitality industry benefits from everything from data mining techniques to websites providing specific information. Without a web based presence it is unlikely that a hospitality industry entity would have success in this globalised and interconnected world. Through an examination of the modern travel practices of th 21st century, the benefits of the internet as a means of advertising will…