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Name: Title: Course: Tutor: Date: Company Analysis: Apple Inc. Introduction The modern business environment involves adaptive problem solving approaches as opposed to the traditional ad hoc undertakings. Innovation and creativity thus play a critical function in organisations, requiring business leaders to be on the forefront in stimulating ideas and solutions from each and every level of the respective organisations.
According to Rahmati and Fard (2012) and Sease (2013), metaphors refer to a form of speaking where one thing would be expressed in the light of another so as to describe the character of the subject. They play an important role in understanding and interpreting organisations. To bring this into perspective in this paper, two metaphors borrowed from Images of Organisation, namely, organisation as an organism and political organisation will be used to describe Apple Inc., as the chosen case organisation. Apple Inc. Apple Inc. is a multinational corporation with its headquarters in Cupertino, California dealing with designing, developing and selling personal computers, computer software and consumer electronics. The American company known for its hardware products such as Mac computers, iPhone smartphones, iPad tablet computers and iPod music players and software such as iTunes media browser and Safari web browser among others was founded by Steven Wozniak and Steven Jobs in 1976 and incorporated in the following year. In the first year of its incorporation, the firm released the first Apple computer, Apple I. Today, Fortune 500 Magazine (2012) documents Apple Inc. ...
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