individual report

individual report Essay example
Masters
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Marketing
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Individual Report SWOT Analysis of Kadri Pharmacy Strengths Kadri Pharmacy has a staff that is well trained and experienced in the field of pharmacy The pharmacy is strategically located along the busy 87-89 Meadow Street in Preston (NHS 2010) which means that it is easily accessible to many people Established in 1987, Kadri Pharmacy Limited has along history (Company Check 2013) that may generally be associated with experience and stability The pharmacy has a positive net worth going by 2011 reports and a relatively strong asset base for an organization its size Company Check 2013) The organization is a one stop shop for customers who need over-the-counter and prescription drugs…

Introduction

In respect to this, the organization has not established a website and has not engaged in online marketing and advertising to a very limited extent (NHS 2010). The company has not set itself apart from other players in the pharmaceutical industry in any way. The company does not feature among the top pharmacies in the neighborhood Even though the company serves customers six days a week (NHS 2010), it only operates during the day thus missing out on potential night sales that more established pharmacies enjoy. The layout of the pharmacy does not emphasize its commitment to continuous growth and convenience. Many customers find themselves confused as they go though the pharmacy looking for the products of their choice which means that customers face a lot of inconveniences in their shopping experience. ...
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