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Marketing Management Principles, Practices and Religion - Essay Example
Pages 14 (3514 words)
According to reliable sources, this age is a time where work and business are taking over as the central places of contemporary life and religion is gazing at the back seat watching politics and social needs cloud people’s minds (Rose, 2006)…
On the other end, faith, which happens to be the greatest provider of meaning in all people’s lives fails to register not even a single statement on the radar of nearly every mainline of marketing reading materials published in the past rigid couple of decades. This apparent and particular paradox is the systemic provider of the backdrop to this paper. Today, different analysts are examining the berthing idea of adjoining politics and religion into the broadened marketing camp. There are brief contemporary reviews of religious marketing, where analysts are undertaking comparison of politics and religion to assess whether these pillars can conform to a uniform framework of marketing for environments, which are non-business. Again, there is critical examination of the idea that religious economy validates marketing in faith environments. All these examinations depict a common factor whereby, they all aim at determining whether it is appropriate to apply marketing management principles and practices to religion (Daft & Marci, 2010). This paper will explore significant objectives that revolve around adopting principles of marketing and methods that show the degree in which marketing management principles finds it appropriate to apply adoption of religious practices and principles. ...
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