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Marketing Management Principles, Practices and Religion - Essay Example

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According to reliable sources, this age is a time where work and business are taking over as the central places of contemporary life and religion is gazing at the back seat watching politics and social needs cloud people’s minds (Rose, 2006)…
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Marketing Management Principles, Practices and Religion
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Marketing Management Principles, Practices and Religion

On the other end, faith, which happens to be the greatest provider of meaning in all people’s lives fails to register not even a single statement on the radar of nearly every mainline of marketing reading materials published in the past rigid couple of decades. This apparent and particular paradox is the systemic provider of the backdrop to this paper. Today, different analysts are examining the berthing idea of adjoining politics and religion into the broadened marketing camp. There are brief contemporary reviews of religious marketing, where analysts are undertaking comparison of politics and religion to assess whether these pillars can conform to a uniform framework of marketing for environments, which are non-business. Again, there is critical examination of the idea that religious economy validates marketing in faith environments. All these examinations depict a common factor whereby, they all aim at determining whether it is appropriate to apply marketing management principles and practices to religion (Daft & Marci, 2010). This paper will explore significant objectives that revolve around adopting principles of marketing and methods that show the degree in which marketing management principles finds it appropriate to apply adoption of religious practices and principles....
best part of the past century is that, there has been continuous adoption of marketing principles and practices but its seeds are appearing in the modern part of early years of the twentieth century where disciplinary forms of academics are revealing modern systems of marketing in politics. Years earlier, innovators came up with mass leafleting, polling through computers, personal letters, and established relationship between marketing, and the World Wide Web where efforts to incorporate business and religion passed fruitlessly. This is because of the fact that, most of these innovations oriented business into politics as opposed to business and religion (Curry, 2009). A brief survey of religious marketing Late twentieth century witnessed accelerated adoption of methods of marketing from the mainstream of consumer marketing to initiation in different aspects of life such as religion. At the close of twentieth century, every channel presented and segmented different religious services where the public has an opportunity of choosing. Different writers started documenting the emergency of religious marketing as part of academic focus in early 1980s. Since then, publishing of religious marketing management reading materials started only to last for no more than a year (Vallabhaneni, 2008). However, as time went on, these religious reading materials took a different direction as they started appearing once more in the late 1990s. Particularly, in the US where there a number of organizations equipped with special knowledge, books, and courses were available with the view of helping churches grow and expand their congregations by applying marketing methods and practices into their marketing mainstream. The challenge of religious marketing Even though there are no conventional ... Read More
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