Construct a Marketing Plan next step

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Fallen Angel Cafe Jennifer L Reed Tuesday, June 02, 2015 Instructor LeCain Fallen Angel Cafe Mission Statement The mission statement of Fallen Angel Cafe is to make it the preferred coffee place and teashop for our customers to drink their favorite beverages.


In this regard, every business should pay attention to its non-financial goals in order to ensure consistency, growth, and development of its business. The three main non-financial goals that Fallen Angel Cafe will strive to accomplish both in the short-term and in the long-run are involvement in community activities, ensuring there is truth and transparency in processes of running the business, and striving to achieve excellence in satisfying customers (Cornwall, Hartman & Vang, 2012). Customer satisfaction will assist Fallen Angel Cafe to attract new customers while at the same time retaining existing ones. Our chief priority will be ensuring that customers get maximum satisfaction from every activity performed for them at the cafe. This makes customers feel that they get the right value for their money. Consequently, they keep returning to the cafe repeatedly for our professional service. This shall be through offering customers quality tea and coffee, within a clean environment that has a cool ambience, and serving them cheerfully- in line with our motto: “Customer is King”. Therefore, just like any other king, our customers will receive royal treatment while at Fallen Angel Cafe. The manner of transacting business should be truthful and transparent to an extent that all stakeholders can easily understand how it operates. ...
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