Got a tricky question? Receive an answer from students like you! Try us!

Globalization, Communication And Postmodernity Describing The Shift From Web 1.0 To Web 2.0. - Essay Example

Only on StudentShare
Author : jacobineil

Summary

While Web 1.0 practiced a two-pronged architecture consisting of admin and viewer, Web 2.0 introduced a three-pronged structure comprising of admin, database, and user transitioning the architecture of presentation to participation. …

Extract of sample
Globalization, Communication And Postmodernity Describing The Shift From Web 1.0 To Web 2.0.

From the read-only interface offered by Web 1.0, the introduction of Web 2.0 has opened various means of web communications making the web interface not only as a source of information, but also as an interactive zone. Blogs, wikis, social network sites, online games, and even e-commerce have redefined practices of communication in the postmodern times re-introducing the processes and activities in a globalized approach.
Starting from Web 1.0 as the first generation World Wide Web, the first web interface offered read-only contents via static websites with limited performance and visual parameters, zero to minimal interaction with the site, and most importantly, web communication fundamentally facilitated via e-mail. Shuen (2008) has described Web 1.0 as a digitized place for searching information, for making available and transmitting various downloadables, and for fashioning e-commerce approach from the traditional mail-based interfaces. Added by Oreilly (2007), Web 1.0 treated web as a platform for presenting information using one-way channel of communication with limited response mechanisms. For instance, Web 1.0 services, such as Mp3.com, Akamai, Ofoto, content management systems, and others, are the means utilized for conveying content, downloadables, and information. ...
Download paper

Related Essays

E-marketing assignment on Olympics Web TV
As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes and also avoid the costly challenges that its multi-delivery competitors faced in migrating their offerings to the Web. This focused-delivery mode will result in huge savings for Olympics Web TV especially in terms of infrastructure needed to operate. Olympics Web TV could use…
13 pages (3263 words)
Barrack Obama's Presidential Campaign in 2008 and Web 2.0
The concept Politics 2.0 can be identified as the ideology that social networking and e-participation technologies can be used for modernising the public in seeking, reacting, and influencing political campaigns. As Daniel Nations points out, clearly understanding the communication techniques is the centre of a politician’s arsenal, whereas anticipating the future communication techniques can be the furtive sword for them to win the battle; and “for Franklin D. Roosevelt, it was radio, for John F. Kennedy, it was television, and for Barack Obama, it was social media” (about.com, n.d.).…
8 pages (2008 words)
Creation of Web Portal
In this regard the adoption and implementation of a web portal is the proposed solution as the most effective way of helping the institute to achieve its vision with the highest efficiency. The analysis of Brisbane Institute of Art reveals that the student population has reduced significantly. Furthermore, the turnover of the institution’s instructors has grown. Therefore, the proposed solution is based on the causes of these problems and intended at proposing the most relevant and appropriate solution for the problems which the institute is facing. The methodology of delivering the solution…
5 pages (1255 words)
Web Design Rationale
The laundry business has long been a major source of income for many individuals (Yung, et.al., 2006). The industrial revolution has brought forth the use of washing machines, which has then led to businesses within the laundry services line (Yung, et.al., 2006). To date, this business has grown and expanded. In the current age of computers and the Internet, most businesses have now included online features for their clientele (Yung, et.al., 2006). Significant improvements in these online features have been added throughout the years, including the various options available for customers. This…
6 pages (1506 words)
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.
This is the main theme in the journal. According to the author, Web 2.0, creative consumers and the social media are closely related though they are independent and interchangeable (Berthon, Pitt, Plangger and Shapiro 262). Web 2.0 technologies have led to several effects in the marketing strategy. This is because web 2.0 is technological hence; it has several effects on the sociological and revolutionary implications for businesses (Berthon, Pitt, Plangger and Shapiro 262). It is also evident that web 2.0 has significantly led to the rise of the social media and creative consumers. In fact,…
3 pages (753 words)
Business Websites. Tupperware and Rubbermaid Web Site Comparison.
This has been made possible through online marketing and selling strategies that firms put in place to ensure they sustain their businesses in this competitive global marketplace. There are many business websites that are visible to billions of people across the world. Therefore, the ease at which a customer finds required information is very critical in online marketing. For this reason companies ought to give detailed information the product and its benefits to customers. This entirely depends on website design. An easily usable, navigable, appealing, and interactive business website reaches…
4 pages (1004 words)
Pros and Cons of Globalization
(Mcausland 5-20). It certainly controls a global process. The concept of globalization is however quiet old. Some connotations refer it with a revolution, a concept and a global market establishment which is free from social and political colonialism, regression and destabilization while others refer to stability and development, cooperation and integration and progress. The interpretation of globalization is defined by an individual’s social status, political ideology, and cultural background, local and religious and ethnic background. According to Pugel (104-140), “Globalization is the…
25 pages (6275 words)