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aston manor brewery - Essay Example
Pages 14 (3514 words)
Marketing Aston Manor Brewery Name Institution Marketing: Aston Manor Brewery The client in the research project is the Aston Manor Brewery 1. What can you say Aston Manor Brewery is, when did the company start, and how far is it, in terms of growth in revenue?…
Reflective Essay The Aston Manor Brewery is a United Kingdom based brewery and beer bottling company. It is situated in Aston, Birmingham, England. The Aston Manor’s major products include cider, beer, and perry. In the year 2008, Aston brewery emerged the third largest cider producing company in the United Kingdom. This rating was based on the market share and in the same capacity, it was rated the fourth largest producer of the same product in the world. Peter Ellis, the son of Doug Ellis is the manager of the Aston Company (Aston Manor Brewery, 2013; Pg. 01). In the year 2008, Frosty Jack’s Cider was the United Kingdom’s leading white cider brands. It is also worth noting that it is among other three Hammer brands. Four former employees of the Ansells founded Aston Manor in the year 1981 after Ansells closed one of its brewery that was known as the Aston Cross brewery. This led to the opening of a new brewery in the nearby lane, the Thimble Mill Lane. In the year 1984, Michael Hancocks, the then Herefordshire hop farmer and one of the major suppliers of the company, bought into the business. By the end of the year 1998, Aston Manor reported a profit turnover of ?1 million that included mainly over 70 percent sales of cider. However, by the year ending 2001, the company experienced immense competition leading to a decline of its profit to ?740,500. ...
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