Aston manor brewery - Essay Example

Only on StudentShare

Extract of sample
Aston manor brewery

Reflective Essay The Aston Manor Brewery is a United Kingdom based brewery and beer bottling company. It is situated in Aston, Birmingham, England. The Aston Manor’s major products include cider, beer, and perry. In the year 2008, Aston brewery emerged the third largest cider producing company in the United Kingdom. This rating was based on the market share and in the same capacity, it was rated the fourth largest producer of the same product in the world. Peter Ellis, the son of Doug Ellis is the manager of the Aston Company (Aston Manor Brewery, 2013; Pg. 01). In the year 2008, Frosty Jack’s Cider was the United Kingdom’s leading white cider brands. It is also worth noting that it is among other three Hammer brands. Four former employees of the Ansells founded Aston Manor in the year 1981 after Ansells closed one of its brewery that was known as the Aston Cross brewery. This led to the opening of a new brewery in the nearby lane, the Thimble Mill Lane. In the year 1984, Michael Hancocks, the then Herefordshire hop farmer and one of the major suppliers of the company, bought into the business. By the end of the year 1998, Aston Manor reported a profit turnover of ?1 million that included mainly over 70 percent sales of cider. However, by the year ending 2001, the company experienced immense competition leading to a decline of its profit to ?740,500. ...Show more

Summary

Marketing Aston Manor Brewery Name Institution Marketing: Aston Manor Brewery The client in the research project is the Aston Manor Brewery 1. What can you say Aston Manor Brewery is, when did the company start, and how far is it, in terms of growth in revenue?…
Author : ykub
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Aston manor brewery"
with a personal 20% discount.
Grab the best paper

Related Essays

New Demands for Beer: Feral Brewery in Australia
The findings of this research will provide insight of the implementation and evaluation of the brewery that will follow phases for re-examining the current product and process then changing this with the advertising campaigns. The evaluation that will be used will be based on combining the various activities that have changed in the brewery.
20 pages (5000 words) Research Proposal
International strategies for brand extensions: the road from Russia to the UK
For this, they have adopted and practiced numerous strategies for the growth and success of the brand name. In this regard, brand extension is one of the common and frequent strategies followed by several organizations. However, this paper has investigated the impact of international strategies for brand extensions upon the brand reputation and consumer innovativeness.
50 pages (12500 words) Dissertation
Company Analysis Research Paper
Ford Motor Company, which was established in the year 1903 by Henry Ford in Detroit, meets the requirement. Ford Motor Company, is the second-largest automobile company, and represents $164 billion international business domain. This leading international company has 224,000 employees worldwide and has 90 plants globally.
5 pages (1250 words) Research Paper
Labatt Blue Marketing Paper
This was due to the color of its label. Labatt beer earned several awards within the brewing industry (Jordan & Fredrix 1). This study therefore highlights on various proposed marketing strategies and whether Labatt Blue should introduce a seasonal beer. Problem Definition The characteristics of the Canadian beer market provide an exceptional clear context aimed at increasing the volume of sales.
3 pages (750 words) Research Paper
SABMiller Strategic Marketing Plan
Below is a brief outline of SABMiller, Fosters Group Limited, Carlton United Brewery and Strongbow. SABMiller SABMiller was founded in1895, since then it has been their mission to own and nurture local and international brands that are the first choice of the customer.
4 pages (1000 words) Lab Report
Principles of marketing
This paper outlines strategic marketing plan for Newham College (Stratford Campus). The plan is structured due to the four phases of strategic marketing planning as identified by McDonald (2008): goal setting, situation review, strategy formulation, and resource allocation and monitoring.
5 pages (1250 words) Essay
Aston manor brewery
The principal aim of that report was to understand the position of Aston Manor Brewery in the cider market of United Kingdom (UK). The sources of data we have used to make the analysis and present the data in a meaningful form to our client company Aston Manor Brewery, we have considered collection secondary data from the authentic electronic sources.
14 pages (3500 words) Essay
Marketing decisions and planning
Understanding buyer behavior is one of the more perplexing tasks confronting Biopure Corporation. A difficulty arises from the heterogeneity of buyers, from their being groups of individuals who differ from one another (Cooper 4). Biopure Corporation’s market is divided into two main segments human and animal markets.
7 pages (1750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT