StudentShare solutions
Triangle menu

INDIVIDUAL RESEARCH REPORT - Assignment Example

Not dowloaded yet

Extract of sample
INDIVIDUAL RESEARCH REPORT

........4 5. IMC Plan.....................................................................................................4 5.1 Communication Objectives...................................................................5 5.2 Creative Strategies................................................................................6 5.3 Media Plan...........................................................................................6 6. Conclusion...................................................................................................7 7. References...................................................................................................9 EXECUTIVE SUMMARY Global Vision International (GVI) is a volunteer tourism organization based in the UK, which mainly provides individuals with opportunities to volunteer abroad. With GVI, individuals can be able to get opportunities to work with different communities all around the world. In addition, individuals can be able to volunteer in different areas such as construction projects, teaching projects and even wildlife and terrestrial conservation. Therefore, the organization gives the volunteers the opportunity to work in areas of their interest (GVI, 2012). Although the volunteer opportunities seem very attractive, most individuals are normally discouraged by the costs of volunteering that are normally charged when applying for the programs. Thus, the company seeks ways in which it can attract more volunteers despite the high costs included. Therefore, the report aims at examining and giving the key strategies that can be used to communicate to the public about the volunteer programs offered by the organization. The organization can increase the awareness of its services by using the right communication strategies to deliver information about its programs (Alder, 2001, 12). For instance, the report gives strategies such as use of social media sites, television advertisements, and billboards. All of these are methods that deliver a wide range of information within a short period and to a large number of people at the same time. The report has also segmented its markets in a way that each person of the targeted population will be well covered. The market was mainly segmented in terms of age due to the fact that; the organization accepts volunteers from a wide range of age. INTRODUCTION The world faces a number of crises today due to economic, social and political problems. These problems are mainly experienced in the less developed countries where there are limited resources to solve different problems facing the country. Due such problems, organizations have started volunteer projects where individuals volunteer abroad while also touring different countries. Therefore, the organizations have to organize different volunteers and post them to different countries depending on their countries of choice. Therefore, organizations have come up with ways of attracting individuals to volunteer with their organization. Organizations make a certain profit for organizing these volunteer projects since; individuals have to pay a certain fee before they can be accepted to volunteer with the organizations. In addition, there are many organizations, that an individual can volunteer with and thus, the marketing management of an organization has to market its offers well in order to attract many volunteers. GVI is an example of an organization that is seeking to increase the number of volunteers that it sponsors to travel abroad while volunteering in different ...Show more

Summary

REPORT: VOLUNTEER TOURISM COMMUNICATION PLAN TABLE OF CONTENTS 1. Executive Summary.2 2. Introduction…
Author : jesse52
INDIVIDUAL RESEARCH REPORT essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"INDIVIDUAL RESEARCH REPORT"
with a personal 20% discount.
Grab the best paper

Related Essays

Individual report
Recent News of Note 6 2. Comprehensive Profile 6 2. A. ii Logo 7 2. a. iii Symbols 7 2a. iv Packaging and Trademark 7 2b.i. Product Characteristics 8 2b.ii. Pricing 8 2b.iii. Promotion 9 2b.iv. Distribution 10 2c. Brand Positioning: Target Market, Segmentation and Nature of Competition 10 3.
19 pages (4750 words) Assignment
Individual Report Style
This enables them to explore the emergent niches and benefit the most from new business opportunities. This expansion has also led to a rise in various challenges that compound the market environment and to a great extent undermine the functioning of the respective organizations.
8 pages (2000 words) Assignment
Marketing Research- Individual Data Analysis Report
The consumption pattern of a nation greatly depends upon the economic policies, financial independence as well as the buying habit (Fournier, 1998). The shift in preferences is more visible among the new generation. Moreover, studies have shown that the current generation also does not mind paying a few bucks extra for getting the desired products and services.
8 pages (2000 words) Assignment
Individual Reflective Report
The Le Yan English Centre is going to aim at catering those Chinese people who want to learn more besides just the English language and want to
4 pages (1000 words) Assignment
Individual report
Mars Incorporated is a privately owned company which started with very humble origins, much like many of the success stories of the current era. The idea was conceived in the kitchen of Frank. C Mars in the
10 pages (2500 words) Assignment
Individual report
The chief four subsectors that manufacture wide range of products are face care products, hand and foot care products, hair care as well as cosmetics. The total revenue produced by the market for the UK
19 pages (4750 words) Assignment
Individual Research Project
The report draws conclusion that ethical consumerism and the factors that influence individuals to consider green goods include relative costs, benefits and the ethics of each individual. This report also
10 pages (2500 words) Assignment
Individual Report
This report presents analytical overview of the economic situation in the Czech Republic and provides recommendations regarding expansion of the business to this country. Historical data and macroeconomic trends
8 pages (2000 words) Assignment
Individual Report
ndicators that are usually taken into consideration, subjected to analysis to provide statistical data that exhibit the nature of a nation’s economic status thus leading to decision making. However, in relation to multinational companies, there are three major economic
8 pages (2000 words) Assignment
Individual Business Report : Managing Change
The report lays emphasis on the background of FC and how the employees have resisted change for many years. However, after the appointment of a new Director General, David Bills, the organisation culture changed with respect to the government policies. The
14 pages (3500 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation