However, in the recent times, it can be said the airline carrier is plagued with various issues ranging from decreasing stock prices to fall of consumer loyalty as well as rising operating costs. This particular memo is in response to the marketing tactics that can be used to consolidate the airline’s position in the global market, while dealing with the issues related to fall in customer loyalty. It also needs to be mentioned that while designing the approach, focus was given on minimizing the operating cost of the airlines. Recommendation The recommended solution for the issues faced by the airline company on the lines of depreciating customer loyalty for the airlines is multi tiered in nature. Firstly, Classic Airlines, needs to focus more on listening to its customers, since they are the key revenue generator for the airlines Secondly, the airline needs to enter into a code sharing practice with another airline so that the company can get a strong and high flow of steady customers. Analysis and Support of the Recommendations It is of considerable importance to highlight that the airline company has been facing tremendous issue in regards to depreciating consumer loyalty. The issue has been further complicated since the existing customers of the airlines, who fall in the frequent flyers category has demonstrated a dip in the frequency of usage of Classic Airlines. It has been assumed that the dip in the case of existing customers may be emerging either because of the issue related to choosing alternative airline or the factor of related to challenging scenario for the overall economy. It also needs to be highlighted that the airline is also facing multiple other issues. Talking specifically about the various other issues, the first thing that needs to be highlighted is the issue of price cut taken by Classic Airlines. It needs to be mentioned that the airline in the recent past has initiated a price cut for its airline services for the passengers. Needless to say, that though this was a complimentary move done while trying to tackle the past airline issues as well as the price cut drive from the competitors, this further resulted in the limiting of the revenue generating abilities of the airline company. The second issue is that the airline has been facing an issue of increase in operating costs for quite some time. As a necessary counter measure, the top management of Classic Airlines has initiated the mandate to significantly attain a 15 % reduction in costs. It needs to be highlighted that the presence of these additional issues has significantly resulted in the process of limiting the options that can be utilized for providing significant recommendations to the airline’s current problems related to fall in consumer loyalty. While talking in regards to the process of providing recommendation, it can be said that the very first step will be to opt for listening to the customers. Talking in more details, it can be said that the Classic Airlines already has in place, a very high end customer relationship management (CRM) system, which have the potential to provide more operational functions as compared to the ones that are being currently used. As of the recent customer feedbacks received, it has been realized that the current CRM system is too much automated in nature and lacks a human powered interaction. The current CRM system has the ability to integrate phone channels with the currently existing web channels. Though adding a human interaction interface in the current CRM system might prove costly, yet it will help in listening to the
The Classic Airlines has sustained over the years and has had some glorious days in the recent past. With a fleet of over 375 highly advanced passenger carriers, it needs to be highlighted that the airline company Classic Airlines, is significantly one of the largest airlines that has been dominating the skies of around 240 cities. …
Dear Amanda, After reviewing the terms under which your company operates, I would like to make certain recommendations. It seems that although efforts have been made for securing communication and cooperation within your business, there are a few issues that need to be addressed, so that the firm’s growth in the future is not threatened.
Indonesia has a large poor population living in the rural areas and a small wealthy population living in the urban areas. Gillette is an international company and a world leader razor and blades for shaving men. Gillette entered Indonesia in 1971and established a wide market presence (Harvard Business School 1998, p.
It is also the first shaving system for men that combines revolutionary blade technologies on both the front and the back of a single shaving cartridge. Designed for every kind of face -- from the soft, clean-shaven to the rough and stubbled -- the Fusion offers the most comfortable and precise shave you'll get from any blade on the market." (Gillette Fusion Power Battery Powered Shaving System, 1system.
Later the definition was elaborated and modified to involve the various institutions and processes employed for making, communicating and delivering products which are of value to the stakeholders-customers, clients, partners and the society at large. The term was derived from the original meaning which taken literally meant simply going to the market to shop or to sell goods and services there.
The focus of the book is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Coca-Cola and how its use of marketing has changed and will change in the future.
The task of writing marketing strategies of a global company is as challenging as the work of writing a big book, particularly when the author is known for her vigorous research and has made her mark in the American Business Schools and in Business institutions in Asia.
Through marketing planning, the fundamental strategies of the business enterprise are conceived on the basis of market needs, forces, and opportunities; and marketing is implemented as a philosophy of business operation and a way of corporate life. There are several reasons for the increasing attention marketing planning is receiving.
Necessary Financial Reports have been also attached in the appendix to give the reader and idea about the growth and prosperity of NEXT's business.
Their principal activities are retailing, home shopping and customer services management. The Next has a wide product range catering choices for fashion conscious men and women who expect style, quality and value in everything from the clothes they wear to the furniture in their homes.
Through health consciousness, it has established its brand image in the global market. Danone has operated its business in dairy products around the last century. Since last five years, it has been diversifying its
To start with, the WWE strategized to expand the business by incorporating other forms of businesses that related to the core wrestling entertainment. In the year 1999, Vince McMahon, the president and chief executive of WWE, launched
The company has diligently strived toward the well being of its stakeholders as well as the general community, and managed to balance it with increased profitability, year after year. Nestle has shown high level of commitment to various causes which is apparent
16 pages (4000 words)Case Study
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