StudentShare solutions
Triangle menu

Case Study Report - Introduction to Marketing - Essay Example

Nobody downloaded yet

Extract of sample
Case Study Report - Introduction to Marketing

They are efficient in their own term of making the product efficiently, however they did not have any proper marketing knowledge to launch their product. Here we try to help them by considering different issues to evaluate the market. What types of customers are able and like to buy the urban shack product is discussed by consumer segmentation. Here we try to find the group of customers, who will be their target customer. Next we try to identify the business segmentation of Eco Shack. Irrespective of the individual customers, in terms of B2B business that can be approached also the findings in this sector. The branding and positioning of the product also discussed here. What strategies will maximise the customer attraction is the main motto here. In pricing approach, the company is likely to use the cost based approach. What are the basic advantages and disadvantages of this approach is also discussed here....
Some may needed a spare room for their business, or accommodate study or for the older parents or children. As the New Zealander also love to go summer vacation in different destinations like sea beach or mountain, most of them are situated in remote areas, where they need accommodations. A shack which is a type of small, often primitive shelter can use for these type of needs. As the environment is changing one should consider the environment factor while considering the accommodations. As it authorised by the Efficiency and Conservation Authority (EFCA) new building developers increased the usage of insulation rating requirements. Mr. Dough who holds a diploma degree from National Diploma in Architectural Technology (NDAT), and Mr. Paul, who is a qualified welder have come up with two Eco products – Eco shack and urban eco shack. Eco –Shacks are 2.4 to 3 meters wide and varying length from 3.6 meters long transportable building. This can be easily transported by an Herb truck or by Helicopter. It also maintains the NZS3604 standard. With a minimum50 years of life, it has several features like it built on timer framing, eco-ply cladding, wind turbine, battery storage, composting toilet, phone and data connection, long run colour, steel roofing and many other features. It will cost around NZ$35,000 to $40,000. The Urban Eco Shack is having some more features like wool carpet, Sensor light, smoke alarm. It sized about 3.6*2.4 meter floor area with 0.9*2.4 meter deck. The unit cost will be NZ$12,500. However this has been advertised on Trade &Exchange and in The New Zealand Herald, the owner is unable to find any response. In the following areas we try to find different market segmentation. Consumer segmentation Consumer segmentation ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Study Report - Introduction to Marketing Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/92036-written-case-study-report-intro-duction-to
(Case Study Report - Introduction to Marketing Essay)
https://studentshare.net/marketing/92036-written-case-study-report-intro-duction-to.
“Case Study Report - Introduction to Marketing Essay”, n.d. https://studentshare.net/marketing/92036-written-case-study-report-intro-duction-to.
  • Cited: 0 times

Summary

In this report we make a research on the market segmentation of Eco shack and Urban Eco shack made by Doug and Paul in New Zealand market. Considering the basic behaviour of the inhabitants and their changing needs they have come up with the ideas of making Eco Shack and Urban Eco shack…
Case Study Report - Introduction to Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Case Study Report - Introduction to Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Case Study in B2B Marketing
The environment of business is supposed to be undergoing a constant alteration which is making it tough for the companies to ensure their respective existence in the industry. This particular scenario is making it necessary for the companies to make alterations in their marketing strategies in order to cater to the varied requirements of the customers and also to acquire fresh customers.
17 pages (4250 words) Essay
Marketing case study
This report aims at identifying various strategic and marketing elements of the company and to discuss the company’s current position. The report will firstly include a discussion of the environmental factors impacting the company’s marketing attempts, followed by a discussion of the market segmentation and use of the STP principles within Burberry.
7 pages (1750 words) Essay
Case Study of Marketing Christmas
The market competitions have intensified dramatically and in this process, globalization has played a very significant role. It has changed the nature of the activities related to trade and business. As a result, international trade and business among the different world economies have become a frequent affair.
8 pages (2000 words) Essay
Marketing Report -- Case Study
The strategy of the company is to provide priority to the employees in order to keep the customers happy and satisfied. Hence, the internal marketing strategy has helped the company to gain competitive advantage. An alternative strategy has been presented for further development of the company in this paper.
7 pages (1750 words) Essay
Case Study Analysis (REPORT)
The present study would analyse the business strategies of certain firms which includes analysing their product mix as well as life cycle analysis of the products in question. Further in the next section a comparative analysis of the marketing communications strategy of four businesses along with an analysis into the ethical aspects of marketing communication would be analysed.
10 pages (2500 words) Essay
Case Study Based Report
on stage 13 Growth stage 14 Maturity Stage 14 Decline Stage 14 Conclusion 15 References 16 Bibliography 16 Introduction In the world of consumer electronics, copy cat brands are in abundance. Consumer usually buy products belonging to such brands when they do not want have to pay higher prices required to buy products of reputed brands.
10 pages (2500 words) Essay
Individual case study report
Although the activities like Job analysis, proper recruitment and selection techniques are critical for an organization, it cannot be assumed that they will give out the desired result - highly energized employees. An organization can hire individuals of different nationalities with extraordinary competencies, adapt them to the organization and its culture, and further develop their abilities.
8 pages (2000 words) Essay
Marketing Research case study
Thus, according to Strydom (2004), marketing research can help an organisation to systematically design, collect, interpret and report on information that can be used to help marketers to solve specific marketing problems while at the same time taking advantage of
8 pages (2000 words) Essay
Case Study of Marketing Christmas
As a result, international trade and business among the different world economies have become a frequent affair. The management styles and thought processes of the prevailing business organisations has led to major improvements in the business
8 pages (2000 words) Essay
Report on TESLA case study
Porter’s 5 Forces Model is used to analyse the microenvironment. Resource based view of the Tesla Company indicates that in 2014, it lost $38.5 million but attained increased sales by 861%. The company values technology and research. Through the efforts of the
15 pages (3750 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Case Study Report - Introduction to Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us