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Pages 21 (5271 words)
Zara is a leading fashionable apparel company. The company is recognised to possess a superior brand image as well as reputation in the worldwide market segments. In this report, a PESTEL and ‘Five Forces Analysis’ are conducted.
Moreover, an analysis of the internal environment is performed to determine the strengths as well as weaknesses of the company. It has been observed that there are certain incidents in relation to adverse treatment of employees that has affected the stability of the company. Moreover, the employees are also perceived to be provided with deprived working environment. These incidents are accountable for hampering the brand image as well as reputation of the company. Furthermore, the strategies of the company are recognised in order to determine their appropriateness. It has been perceived that the company is quite successful with its existing strategies. There are a few recommendations which are made with respect to corporate social responsibility policies in order to improve the business principles to perform its operations more responsibly. ...
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