Marketing Strategy of Samsung - Assignment Example

Extract of sample
Marketing Strategy of Samsung

From this discussion it is clear that Samsung Electronics is a South Korean based multinational electronic products manufacturing and marketing company. It is the flagship subsidiary of Samsung Group and has been the world’s larges technology company in terms of revenue since the year 2009. The Samsung group was incorporated in the year 1969 and Samsung Electronics was founded in the year 1988. However the history of the company dates back to 1938, when it was founded by Lee Byung-chull as a trading company. It is presently headquartered at Suwon, South Korea and is headed by Gee-Sung Choi. The company has presence all over the world and employs around 221,726 people. Some of the major products of the company include LCD and LED panels, mobile phones, semiconductors, televisions, digital cameras, tablet PCs, and home appliances among others.This essay stresses that in the context of its mobile phone division, the company has been witnessing colossal growths since the mid of 2000. According to industry experts, the major reasons behind the growth is the introduction of low and mid ranged phones and providing Android operating system with the high range phones. Another driving factor was the introduction of several phones at the same which allowed the company to make the availability of wide range of options for the customers. In addition, promotional technique, strong distribution network, and superior after sales service also played crucial roles.  ...Show more

Summary

The report will also carry out a SWOT analysis to uncover the internal strengths, weaknesses and external opportunities and threats of the company. On the basis of the findings, the study will recommend few strategies for improving the future performance of the company…
Author : anabel99
Marketing Strategy of Samsung essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing Strategy of Samsung"
with a personal 20% discount.
Grab the best paper

Related Essays

Project (Samsung Group) 5
These two research methods generally encompass various research approaches that determines the positive research outcome based on behavior and nature of collected data. Quantitative research evaluates and analyzes several numerical data. Quantitative research method analyzes information and data based on several delegate samples within a vast populations’ number.
3 pages (750 words) Assignment
Samsung Group (FINAL)
Research Question & Methodology 5 Research Question 5 Basic Method of Research 5 D. Research Design & Measurement Technique 6 Interview Process 6 Measurement Scale 7 E. Sampling Methods 7 Identification of Sampling Method 7 Justification of the Choice of Sampling Method 7 Identification of Sample Size 8 Justification of the Choice of Sample Size 8 F.
4 pages (1000 words) Assignment
How effective are samsung and apple attracting customers
The key findings of the study was that majority of the companies try to maintain a balance between the spending used for attracting a new customer and retaining an existing customer. Strategic differences are evident with Samsung and Apple’s approach to attract new customer.
9 pages (2250 words) Assignment
MARKETING REPORT- SAMSUNG GALAXY GEAR (SMART WATCH)
It serves as the apt companion for most of the Samsung Galaxy tablets and smart phones that run on Android 4.3. The Galaxy Gear makes use of Android based operating system with a minimalistic interface as well as gesture based navigation. In order to pair it with any tablet or smart phone, the NFC tag within the charging cradle of Gear is stimulated to trigger the installation of Gear Manager Application, which coordinates the pairing of devices with this Gear over the Bluetooth.
9 pages (2250 words) Assignment
Marketing strategy of a mobile industry
The report will also carry out a SWOT analysis to uncover the internal strengths, weaknesses and external opportunities and threats of the company. On the basis of the
12 pages (3000 words) Assignment
Marketing Planning and Strategy (Marketing Yourself)2
I perceive my enrollment in this course as a want because marketing profession has become vital to satisfy my desires and to achieve my long term goals these days. As
1 pages (250 words) Assignment
Samsung: Building a Great Brand
Samsung has developed a large portfolio of smartphones that are priced differently for various regions depending on the local market peculiarities. In the United States, Samsung tends to introduce its higher end
1 pages (250 words) Assignment
Samsung galaxy s5
Every product provided by Samsung to its consumer has a contribution to the company. According to the Boston Matrix, Stars are products with a large market share and are in a rapidly growing
8 pages (2000 words) Assignment
Marketing Strategy
In this case, marketing plan uses some tools to evaluate the performance of marketing of Apple Inc. This paper presents a market audit of the Apple Inc. that assess weakness, strengths, threats and opportunities to the company along with its
15 pages (3750 words) Assignment
Market Analysis and Marketing Plan
Samsung smart phones are of different types and sizes with different features. Focusing on low-price of Samsung mobiles for the lower end of
2 pages (500 words) Assignment
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT