Marketing strategy of a mobile industry

Marketing strategy of a mobile industry Assignment example
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Marketing strategy of Samsung Table of Contents Table of Contents 2 1. Introduction 3 2. Situation Analysis 4 3. Recommendations 8 4.0 Conclusion 12 References 14 1. Introduction This report seeks to investigate the market position of Samsung in UK and recommend marketing strategies which is to be put into practise by the company.


On the basis of the findings, the study will recommend few strategies for improving the future performance of the company. 1.1 Company Overview Samsung Electronics is a South Korean based multinational electronic products manufacturing and marketing company (Casali, 2008). It is the flagship subsidiary of Samsung Group and has been the world’s larges technology company in terms of revenue since the year 2009. The Samsung group was incorporated in the year 1969 and Samsung Electronics was founded in the year 1988. However the history of the company dates back to 1938, when it was founded by Lee Byung-chull as a trading company. It is presently headquartered at Suwon, South Korea and is headed by Gee-Sung Choi. The company has presence all over the world and employs around 221,726 people. Some of the major products of the company include LCD and LED panels, mobile phones, semiconductors, televisions, digital cameras, tablet PCs, and home appliances among others (Samsung, 2013a). According to reports, the net revenue of the company is ?201.103 trillion and the net profit was ?23.845 trillion in the year 2012. Some of the key competitors of the company are Apple Inc., Nokia, HTC, Research in Motion (Blackberry), and Motorola among others (Yahoo Finance, 2013). ...
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