Tesco’s Competitive Marketing Strategy - Essay Example

Only on StudentShare

Extract of sample
Tesco’s Competitive Marketing Strategy

As the discussion highlights Tesco commenced its trading activities in 1924in UK and as on date, it is having more than 2979 stores in UK, and it earned net revenue of £43 billion in 2012 with UKs net profit being £ 2.5 billion in 2012. In UK, Tesco is the leading supermarket and about one-third of UK’s selling space and 66% of total sales all the supermarkets in UK are catered by Tesco. Tesco is having hypermarkets, convenience stores and superstores.From this paper it is clear that Tesco’s core strategies are as follows: to concentrate more on the UK’s core ; to become the world leading retailer in online  sales and stores; Tesco is a market leader in food items and wants to be stronger in other products also; to concentrate to develop the retail services in all our markets; to develop and own high-value brands. Tesco is having its operations in the following countries viz. USA, Europe –Turkey, Czech Republic , Poland ,Hungary, Slovakia and Republic of Ireland, Asia – India , China , South Korea , Malaysia and Thailand. In the last two decades, Tesco had witnessed teething issues in its aggressive marketing plans.  Tesco witnessed a fall in sales due to well structured and impregnated supermarkets in the UK, a lot of impediments in getting plan approval for its large superstores, witnessed cutthroat competition from Safeway, Asda & Sainsbury. Tesco’ growth and success over the past three decades rest upon its transformation of image and strategy. ...Show more

Summary

As the report declares Tesco is the globe’s leading retailers having more than 6700 stores in 13 countries, employing more than 5, 00,000 people and offering services to millions of customers in each week. Tesco is consistently earning revenues since 1999…
Author : urippin
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Tesco’s Competitive Marketing Strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

An E-fashion Retailer Analysis
More and more fashion retailers are increasing their online presence. The economic recession has resulted in slow growth of sales for fashion retailers but online fashion retailers are still witnessing high growth and profits. So the value creation has become quintessential for fashion retailers who are eyeing the internet as a profitable medium.
10 pages (2500 words) Essay
Stovall home products case
We learned from the manufacture Sport Togs that the new Sportique was made of cotton-polyester and treated with resin-based, stain resistant finish and is not compatible with bleaches either
2 pages (500 words) Essay
Regulatory Requirements
The other is that they cannot fly beyond 50,000 feet from the ground and cannot go to airspace that are crowded or in major urban areas. In order for an
1 pages (250 words) Essay
Social media
Interviews with marketing and public relations professionals were also undertaken to support the literature. The findings suggest that successful social media marketing is transforming relationships and brands in the fashion industry through closer interaction and
17 pages (4250 words) Essay
Task 2-5
(Mitchell Holt 2009) T-shirts are very common among the youth how happen to be the major of the university population in Hertfordshire. The demand and taste of T-shirts has been found to be always high among the student.
8 pages (2000 words) Assignment
Theimpactsofpopulationgrowthonfoodconsumption
The planet has limited natural resources of land and water which are utilized to meet the escalating demands. As a result, resources are taut, ecosystems are disturbed and billions of individuals are living in poverty. The situation is going to be
2 pages (500 words) Essay
Critique
ized sales, the companies have to use different types of personal data from different mediums of their customers and using it to deduce the next big offer (NBO) for their customers once they log in online or purchase products. According to the article by Davenport, Mule &
2 pages (500 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT