Tesco’s Competitive Marketing Strategy - Essay Example

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Tesco’s Competitive Marketing Strategy

As the discussion highlights Tesco commenced its trading activities in 1924in UK and as on date, it is having more than 2979 stores in UK, and it earned net revenue of £43 billion in 2012 with UKs net profit being £ 2.5 billion in 2012. In UK, Tesco is the leading supermarket and about one-third of UK’s selling space and 66% of total sales all the supermarkets in UK are catered by Tesco. Tesco is having hypermarkets, convenience stores and superstores.From this paper it is clear that Tesco’s core strategies are as follows: to concentrate more on the UK’s core ; to become the world leading retailer in online  sales and stores; Tesco is a market leader in food items and wants to be stronger in other products also; to concentrate to develop the retail services in all our markets; to develop and own high-value brands. Tesco is having its operations in the following countries viz. USA, Europe –Turkey, Czech Republic , Poland ,Hungary, Slovakia and Republic of Ireland, Asia – India , China , South Korea , Malaysia and Thailand. In the last two decades, Tesco had witnessed teething issues in its aggressive marketing plans.  Tesco witnessed a fall in sales due to well structured and impregnated supermarkets in the UK, a lot of impediments in getting plan approval for its large superstores, witnessed cutthroat competition from Safeway, Asda & Sainsbury. Tesco’ growth and success over the past three decades rest upon its transformation of image and strategy. ...Show more


As the report declares Tesco is the globe’s leading retailers having more than 6700 stores in 13 countries, employing more than 5, 00,000 people and offering services to millions of customers in each week. Tesco is consistently earning revenues since 1999…
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