The nature and scope of marketing - Essay Example

Only on StudentShare

Extract of sample
The nature and scope of marketing

Marketing is about developing winning offers to each segment of customers. Furthermore, marketing is about managing productive customer relationships by attracting new customers and retaining existing one through offer of quality goods and services as well as satisfying them. They also measure the level of company’s brand image and customer’s satisfaction level. Selling and marketing have to be differentiated clearly. Selling mainly focuses on the sellers needs while marketing focuses on satisfying the buyer’s needs through product and everything that is linked with its creation, delivery and consumption. There are four pillars that support the marketing concept and they include; the target market, the needs of the consumer, integrated marketing and profitability. The marketing concept unlike selling takes a unique perspective. It begins its focus on a market that is well defined, focuses on the various needs of consumers, organizes activities that influence the consumers and makes profits through customer satisfaction. The fundamental marketing concepts include; marketing analysis, customer behavior, marketing instruments and marketing strategies. The nature and scope of marketing Over the past years, the argument on marketing nature and scope has continued to build up. ...Show more

Summary

Marketing is known to be a socio-economic activity that is significant. The marketing activity is essential in that it satisfies human wants and raises the social welfare. The base of marketing is known to be production…
Author : evelyn96
The nature and scope of marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The nature and scope of marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing
Just like any other companies, Apple simply tries to stimulate demands for its products and meeting customers’ needs on a timely basis (Apple Incorporated, 2011). This is a customer-centric approach of looking at how Apple was able to genuinely surpass competition.
8 pages (2000 words) Essay
Scope of marketing
It is affected by many things that cause it either to go up or down. To illustrate: let us suppose that demand for bread drops off when it was increased to $2. AT $1 the quantity sold is 30 loaves but demand drops off to 20 loaves when the price is increased to $2.
6 pages (1500 words) Essay
Marketing
Discussion Consumer behavior is the study of people, teams or organizations and the procedures that they employ in selecting, securing, using and disposing goods, services, experiences, opinions, views and ideals to meet consumer needs and the effects that such procedures have on consumers and their beliefs1.
5 pages (1250 words) Essay
Marketing Management. Basic principles
It is the process of planning and executing the conception, pricing, promotion, distribution, research of ideas, goods, services, organizations and events to create exchanges and to maintain long term relationships that exchanges which in turn satisfies individual and organizational goals.
8 pages (2000 words) Essay
Scope of branding and current trends
Since their origin, brands have come a long way in technique, sophistication and reach. Many traditional “rules” of branding have been tossed aside over the years with the advent of the internet, cutting edge branding techniques and complex ventures. Branding has also conquered new terrains such as law firms, countries or even local produce.
8 pages (2000 words) Essay
Market research 1 -The marketing research process,scope etc for your chosen scenario
ge in human needs, the expectation of the consumers have also witnessed paradigm shifts which makes it essential to conduct a research on the probable areas of improvisation. Conducting a market research is the best way of analyzing these requirements. This report analyzes the
8 pages (2000 words) Essay
Marketing
This is a customer-centric approach of looking at how Apple was able to genuinely surpass competition. However, this is not the only concern that will eventually give out the whole picture of Apple’s marketing
8 pages (2000 words) Essay
Consuming and Fashion
The essay discovers the consuming and fashion. To this end, marketing is presented as a social science and an art. As a social science, marketing can be defined as the study of how individual and group perceptions and behavior can be influenced and sustained. As an art, marketing regards the methods and techniques of influencing the attitudes.
9 pages (2250 words) Essay
The Scope and Nature of Adult Education Programs
This paper will explore mainly the perspective of Non-formal education in the adult learning setting. This will include a discussion of the non-formal learning institution considered as Comic Book Conventions. Particularly we will be discussing the once a year event brought to the general public in Toronto, Ontario known as The Fan Expo Canada
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT