Name: Instructor: Date: Course: Invention IPod Camera/ Video Technology has become a vital necessity in the contemporary world. As a result, many people search for the quality product that best serves their need. Some of the products may contain a vast selection, which becomes harder while selecting the best…
Apple has designed the latest model of an iPod with video capability. This makes it stand out for it does not only serve the purpose of listening to music but also watch videos. However, it would be better if this gadget contains a digital camera incorporated into it. This will make life even better, and people will not have to carry a digital camera. (Ireland et al, 2008) For this reason, am marketing a new design of an iPod by the name iPod Camera/ Video. This iPod has an added advantage for it contains a three in one service. Despite its nature, the price is very considerate which makes the gadget affordable. This is because from a range of $ 165 dollars a customer can obtain one depending on its disk space. Additionally, this product is very competitive in the market for it offers a twenty-four hour of music play back. Moreover, it has a huge storage capacity enabling individuals to store more than two thousand song, eight thousand images, and nine hours of video recording. (Ireland et al, 2008) To be able to buy iPod Camera/ Video a person has to visit the Apples customer care shops around the country. In these shops, the marketers will be able to sell the product and explain all the necessary information to customers. Such information will include how to use and maintain the iPod. Moreover, the sales and marketing agents in the Apple Company will be holding an outside market every weekend in the town center. The iPod Camera/ Video will be beneficial to all people irrespective of age and classes. However, it will be even more advantageous to the young people thus the sales and marketing agents will be going round in the institutions of learning to market the product. The iPod has three months guarantee, clear product description and a unique logo to help the customers distinguish the real iPod Camera/ Video from the counterfeits. This will enable the iPod to reach a hundred million marks in sales. This stems from referring back to other market analysis conducted by the Apple Company that clearly manifests high rate of sales in other brands of iPod. Therefore, iPod Camera/ Video by being a new and modified product in the market will record even more market sales within a very short duration of time. However, this does not mean it will be the last brand of the iPod since the iPod family has been evolving since the first original launch in the year 2001. (Ireland et al, 2008) Lastly, the SWOT analysis of iPod Camera/ Video comprises of its brand perception, price, better quality control implementation, strong competition and major competitors among others. Brand perception clearly manifests the Apple Company as being very innovative when it comes to selling and manufacturing of their products. This makes it give a wider access to a series of brands that they continue to invent occasionally. Their brand stands out against all the other companies hence, it has registered in peoples mind that all their iPod brands are the best quality product. (Ireland et al, 2008) Secondly, better quality control implementation reveals that Apple Inc. device quality control procedures to enable them to provide magical and revolutionary quality products to its consumers. However, the Apple Company that produces the iPod faces a huge competition in the current globe oligopoly from other companies such as Samsung, Nokia and dell among others. In addition, the political and financial crisis also adds to the apples challenges. This ...
Cite this document
(“Product Report Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/92332-product-report
(Product Report Essay Example | Topics and Well Written Essays - 750 Words)
“Product Report Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.net/marketing/92332-product-report.
The business report would include a strategic analysis of UK as an investment destination for a new player in the beer industry. The report contains a section that analyses the macroeconomic and other aspect of UK including political, legal, economical and cultural aspects.
The company is headquartered in United States and has its market operations in different overseas market include various countries in America, Europe and Asia, and parts of Africa. In the past few decades, Apple has had various advertisements and has been famous in running excellent advertising campaigns like that of ‘super bowl’, which was a TV commercial in 1984, the ‘Think Different’ of 1990s and the recent ‘iPod People’ among other adverts.
The financial controller proposed a termination of the production of the product while the marketing manager suggested a £1 per unit reduction in the price so as to increase the demand of the product. On the other hand, the managing director thought that a 10% increase in both sales and activity across the board would make a difference.
The major challenge with patents is the process involved in obtaining the patents. The patents are to be used to protect intellectual property such as software. Changes in design and technology must be evaluated on the basis of success that they can bring to the society while the originators must be able to obtain a reward from the advancement.
However it is neither an absolute nor a completely accurate description of a product’s transition journey. The product life cycle theory assumes that a product has a limited life in any market, that it transitions through various stages offering new challenges and opportunities to the marketer in every stage and each stage requires different marketing strategies for the product to successfully grow.
Initially, the sale of Nokia smartphones reached 20 million in the year 2011-2012, but during the year 2012 it sold only 4.3 million (Garside, 2013). However, the due to the better quality of the smartphones produced, the overall price ranges has escalated too resulting in an ultimate profit for the company.
Street art gained popularity during the 1980s, a time when there was the graffiti art boom and it is still applied to subsequent incarnations. Popular forms of modern street artworks include wheat pasted poster art and sticker art, stencil graffiti and sculpture.
It looks into the suitability of the proposed introduction of the product in financial terms and gives recommendation)
M/s Noel Plc. is a medium sized corporate based in Aberdeen, Scotland. It specializes in manufacturing of offshore drilling components.
These requirements shape the objective of a travel and tourism agency dealing with tourism products. Products in common business terminology refer to goods and services. Goods are tangible, physical materials that can be shifted from one