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Product Report - Essay Example

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Name: Instructor: Date: Course: Invention IPod Camera/ Video Technology has become a vital necessity in the contemporary world. As a result, many people search for the quality product that best serves their need. Some of the products may contain a vast selection, which becomes harder while selecting the best…
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Product Report
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Product Report

Apple has designed the latest model of an iPod with video capability. This makes it stand out for it does not only serve the purpose of listening to music but also watch videos. However, it would be better if this gadget contains a digital camera incorporated into it. This will make life even better, and people will not have to carry a digital camera. (Ireland et al, 2008) For this reason, am marketing a new design of an iPod by the name iPod Camera/ Video. This iPod has an added advantage for it contains a three in one service. Despite its nature, the price is very considerate which makes the gadget affordable. This is because from a range of $ 165 dollars a customer can obtain one depending on its disk space. Additionally, this product is very competitive in the market for it offers a twenty-four hour of music play back. Moreover, it has a huge storage capacity enabling individuals to store more than two thousand song, eight thousand images, and nine hours of video recording. (Ireland et al, 2008) To be able to buy iPod Camera/ Video a person has to visit the Apples customer care shops around the country. In these shops, the marketers will be able to sell the product and explain all the necessary information to customers. Such information will include how to use and maintain the iPod. Moreover, the sales and marketing agents in the Apple Company will be holding an outside market every weekend in the town center. The iPod Camera/ Video will be beneficial to all people irrespective of age and classes. However, it will be even more advantageous to the young people thus the sales and marketing agents will be going round in the institutions of learning to market the product. The iPod has three months guarantee, clear product description and a unique logo to help the customers distinguish the real iPod Camera/ Video from the counterfeits. This will enable the iPod to reach a hundred million marks in sales. This stems from referring back to other market analysis conducted by the Apple Company that clearly manifests high rate of sales in other brands of iPod. Therefore, iPod Camera/ Video by being a new and modified product in the market will record even more market sales within a very short duration of time. However, this does not mean it will be the last brand of the iPod since the iPod family has been evolving since the first original launch in the year 2001. (Ireland et al, 2008) Lastly, the SWOT analysis of iPod Camera/ Video comprises of its brand perception, price, better quality control implementation, strong competition and major competitors among others. Brand perception clearly manifests the Apple Company as being very innovative when it comes to selling and manufacturing of their products. This makes it give a wider access to a series of brands that they continue to invent occasionally. Their brand stands out against all the other companies hence, it has registered in peoples mind that all their iPod brands are the best quality product. (Ireland et al, 2008) Secondly, better quality control implementation reveals that Apple Inc. device quality control procedures to enable them to provide magical and revolutionary quality products to its consumers. However, the Apple Company that produces the iPod faces a huge competition in the current globe oligopoly from other companies such as Samsung, Nokia and dell among others. In addition, the political and financial crisis also adds to the apples challenges. This ... Read More
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