Brand Impact and Popular Culture - Essay Example

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Brand Impact and Popular Culture

In doing so, the marketers select a prominent celebrity with a wider following (Bagozzi, 1975). This way the business benefits from his or her popularity possibly fusing the celebrity’s admiration for the product or the service. In the modern society, celebrities determine culture thereby setting trends. Following this understanding, businesses use the celebrities’ popularity to revamp the sale of their products as the discussion below reveals. Samsung is arguably the leading manufacturer of home appliances among other telecommunication equipment. The company enjoys autonomy in a number of international markets and competes successfully with other leading western brands such as Blackberry in the manufacture of mobile phones among other hand held devices and many other companies across the continents that manufacture such products as televisions, home entertainment systems, fridges among many other technological appliances. The company takes pride in an effective marketing strategy that has resulted in its substantial hold on the market (Powell, 1990). The South Korean company is currently among the fastest growing technology influences and manufacturers in the world. The company attributes most of its success to effective marketing strategies beginning with a conclusive market research to determine the needs of their customers. They therefore tailor make their products in accordance with the dictates of the market segment. ...Show more

Summary

Brand Impact and Popular Culture Name: Institution: Introduction Advertisement is a form of brand awareness campaign that marketers employ to boost sales. Advertisements boost the brand visibility thereby making the product more conspicuous among the target market segment…
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