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Business Report - Essay Example

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Business Report

These recommendations have focused on the marketing strategy of the business, where correct advertising and marketing have to be done. This is to make sure that all target customers are gaining access to this information. The other recommendation is on the competences of the management and staff, where proper training should be carried out, as well as, proper scrutiny of their skills before recruitment. The report also presents information on customer relations and job satisfaction of the employees. Table of content 1.0 Executive summary 2.0 Introduction 3.0 Marketing strategies 4.0 Internal and external environment 5.0 Training and orientation 6.0 Products and brands 7.0 Pricing decisions 8.0 Recommendations 9.0 References Introduction The brand product mix is done in light of four business tools which include price, product, promotion, and place (Onkvisit, 2008). When these four tools are properly utilized and proper balance struck among them, it ultimately leads to success of the business. Sheraton hotels has great prospects for continued growth, and on that base, this report has explained on the steps to be undertaken for these hotels to continue attracting, retaining and maintaining competitive advantage. It also goes further to advice on the management styles and the overall welfare of the employees. Marketing strategies According to Hawkins (2004), marketing strategies should be done in line with the changing culture, lifestyle, demographic factors and technological advances. The strategies adopted should be dynamic given that, the world is constantly changing hence the need to keep them up to date with current trends. It was identified that the technological advancement has changed ways in which customers used to be reached. Before embarking on the choice of the method to use in reaching out to customers, one has to consider different strategies, isolate those that are most efficient, and avoid those that may utilize the hotels money without adding any impact into the business. The advertising and marketing, in this case, should be directed more on the use of modern advertising methods that are worldwide and popular to many people. It has been noted that Sheraton hotels targets tourists from abroad, upper class customers and, large businesses that seek to hold conferences and meetings. This, therefore, calls for marketing strategies that will reach out to these customers (Onkvisit, 2008). Internet marketing is the most popular form of technology in the modern society, and takes place in three facets which include web marketing which take the form of websites and online advertising, mobile marketing, and social marketing. Due to advances in technology, most tourists search for accommodation and places of visit before their departure. The conference rooms are also booked in advance by the secretaries via the internet. With this in mind, the business should focus on opening up a website which is accessible 24 hours, and has the capacity to offer these basic customer needs, as well as, availing the required information to customers. Internal and External environment Sheraton hotels have a competitive advantage over their competitors. The hotels are located strategically in the main cities such as Liverpool, Manchester, and others making them easily accessible. The hotels have a high reputation abroad and have established networks with American express and three different airlines. The hotels are also stimulated by increased ...Show more


Business Report Name Institution Business report Executive summary This report is meant to reveal the best strategy on how the brand marketing mix can be altered. This has been done in consideration of the critical success factors that were identified from the study…
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