The ancient marketing strategies include direct marketing, the use of free samples, media marketing, sales representatives and Corporate Social Responsibility. In words by O'guinn (2008) the ancient marketing strategies form the basis from which development of marketing is achieved. The above factors shape the two major philosophies of marketing. The two are different in terms of their approach to the consumers. The transactional approach detects its target market then strategically pleases this specific group of consumers while the relationship approach is a generalized approach to the market (Howard, 1997). The approach seeks to impress the entire market by creating stable market with the society. The approach to marketing uses the implementation of the 4p’s of marketing. They are the price, product, place and promotion (Plunket, 2008). The price refers to the pricing of the commodity at a price that is suitable to the consumer are also gather the required profit. The product refers to the quality of the product supplied to the market and its presentation to the market (O’guinn, 2008). The place refers to the most suitable location for the sale of their products depending on the nature of the population or a particular area. Promotion refers to the tools of advertising used by an organization. In words by Plunket (2008) this philosophy is a definition of a typical modern marketing strategy. The author further argues that the decisions to research on every marketing aspect before indulging into a market is very important if a marketing strategy is to effective (Tapp, 2008). Additionally, organization using this strategy only put into consideration the most suitable way to lure and please a specific target market. The relationship philosophy dwells on creating lasting relationships with an entire market (Tapp, 2008). Different from the other philosophy, this particular one does not have a specific target market. According to Howard (1997) in implementing this approach an organization is usually advised to practice an effective Corporate Social Responsibility. This includes participating in charity events, organization social activities like sports day, offering of significant discounts on specific days like holidays and developing infrastructure of a particular region (Plunket, 2008). In an argument by O'guinn (2008) this approach acknowledges the characteristic of human nature. The author argues that, pleasing consumers through incentives may attract the to a business entity faster than using a strategic market approach (O'guinn, 2008). In this case, an organizations success in marketing is greatly dependable on how well it satisfies the appraisal need of human nature. In the modern corporate environment, organizations apply both theories depending on the product the company indulges in, the nature of the consumer market and the competitiveness of a market. It is for this reason that business entities have incorporated the use of decision making theories
Marketing Name Institution affiliation Tutor Date Marketing The evolution of marketing has been significant in shaping the way in which business make decisions on their marketing strategies. According to Tapp (2005) the development of marketing tools has complicated the approaches organizations use in selecting marketing strategies…
This research paper will concentrate on evaluation of marketing programs of two brands namely Google and Microsoft Bing. The aim of this paper is to assess the degree of similarities and differences between the marketing prospects of these two brands. The assessment process will take into consideration the certain aspects of the marketing traits of the brands.
The author states that the four principles approach was created to respond to the changeable demands of medical ethics and philosophy. The four principles approach builds on the premise that health care professionals must always consider the four main ethical principles – respect for autonomy, nonmaleficence, beneficence, and justice.
(2005), Principles of Direct and Database Marketing, 3rd Ed, Prentice Hall, p9) Discuss this statement. The traditional and conventional approach to marketing has been epitomised and framed in the concept of the ‘Four Ps’ of marketing for decades (Gronroos, 1994), which are product, price, place and promotion but the foundations of a dynamically changing modern marketing environment require that the concept of marketing must now evolve and break free from its economics based roots to cater to the demands of the contemporary consumer, whose primary focus is not embedded exclusively within the exchange of tangible goods but also the purchase of intangible services (Vargo & Lusch, 2004).
The British couple was reserved and brisk in how they interacted with me, while the American girl was conversational and warm. I intend to major in Communication because I want to learn more about communication’s psychological, social, and philosophical implications and aspects, for the purposes of improving my own communication capabilities.
It is a method to manage the day to day activities of a project's progression, that is, it is used for managing a defined workload, with a defined resource base both of which are used to execute a project.
Project Management as a discipline was developed from several different fields of application such as construction, mechanical engineering, military projects, etc.
However, marketing goes beyond the product alone. In fact, I believe that the challenge lies on communicating the attributes of a product in order for it to appeal to the buyers. Yes, it is not very hard to create a product which will answer a specific customer requirement but giving it a specific "look" and "feel" in order to differentiate it from other products available in the market.
The two schools of thought to be addresses in this essay are the cognitive constructivist branch espoused by Jean Piaget and the social constructionist branch espoused by Lev Vygotsky. this essay shall examine the biological view of cognitive development according to Piaget and the broader social notion of cognitive development as explained by Vygotsky.
Margins are also eroded by expensive promotions and unnecessary discounts.
The management should consider diversifying outside the United Kingdom, and should also redefine its business to use the second