Marketing plan: Designated Drivers - Research Paper Example

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Marketing plan: Designated Drivers

To begin with, there are many states that do not have designated driver services. Using the designated driver approach will most likely come out with plausible results that will be effective in the business. According to primary research, these states include Alabama, Alaska, Hawaii, Vermont, West Virginia, Nebraska and New Hampshire. Therefore, the business will be established in these areas as they are niche markets. The people in this area are in need of these services, but do not have a supply (Stephenson & Thurman, 2007). In actual sense, the business will have a ready market on the introduction of such services. This denotes the “place” in the research. This is the basic demand for the products and services of the proposal. Therefore, it should be prioritized in the business as it will have direct effect on the business routine. Secondly, the research in the area shows that people spend a lot during their drinking. Therefore, the product will be highly appreciated with acceptable pricing. The linkage between the pricing is a priority in making a clear perception of the quality of the services in the market. According to reliable sources in the market, the market will have a comparison between their safety and the product. Choice for safety therefore becomes a priority. In the end, the product will be acceptable with the stated pricing (Jantsch, 2011). Lastly, the research denoted a focus on the promotional activities in the market. ...Show more

Summary

The business will have designated drivers operating around the clock in giving their services to people from place to place. The initial capital is $ 1, 000, 000, which is sufficient for the business. To begin with, there are many states that do not have designated driver services.
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