Companies should avoid working with charities, because donation from products are forcing people do donate

Companies should avoid working with charities, because donation from products are forcing people do donate Essay example
Undergraduate
Essay
Marketing
Pages 4 (1004 words)
Download 0
[Your full name] [Instructor’s name] [Course name and code] April 26, 2013 Commercial Fundraising Companies and their Charity Agendas Nowadays, professional fundraising is in trend. Charities use companies to raise funds, which forces people to donate money…

Introduction

“Some charities do better than others. Some receive 70% or 80% of each dollar raised. But many fall into the dismal category, receiving as little as 33% of each dollar raised” (Fritz, para.4). Companies should not work with charities, as donation through product selling is actually forcing people to donate when they have better ideas where to donate their money. Pink Ribbon Inc. is an internationally operating charity organization, registered in New York. The aim of this organization is to create a global community that supports breast cancer patients. To introduce it from its own website: The Pink Ribbon Foundation Charity Number 1080839 is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, or who have been affected by breast cancer or who work to advance the understanding of breast cancer, its early detection and treatment (Pink Ribbon Foundation). There are many ways to donate in this charity supported by Pink Ribbon. You can email or call, participate in person at their workplace, or purchase Pink products to participate in the donation. However, the point that is to be discussed here is whether or not it is worth going to Pink Ribbon to buy its products for donation. We already know that consumers are very easily convinced, as they are very sentimental, especially about sensitive issues like breast cancer. ...
Download paper
Not exactly what you need?

Related papers

Catholic Charities
Two years later the organization was officially launched as a Catholic charity. There has been massive development since those early days - the aims being to alleviate poverty and to bring justice. It is interesting that in an organization which in those days was perhaps even more an hierarchically male dominated church than it is today, it took women, seeking an effective role in the church, to…
Analyzing Global Products
H&M business model focuses on outsourcing and Zara Company uses in-house model to increase its production. This paper aims to conduct an analysis of global products produced by the two organizations. H&M generic business-level strategy Business level strategy is common in organizations that are faced with strong competitors in the market and requires tumbling its built-up costs. The approach…
Marketing Products
On the other hand, the company also ensures that its product is of high quality in order for other consumers to purchase its products as opposed to those of the competitors. Therefore, the key product offered is beer. The product has been the key product for the company for a number of years now. However, in order for the company to diversify the number of customers that it serves, it also…
"Blood Donation" Marketing analysis
The collected blood will be supplied to the military camps, churches, community organizations etc for emergency purposes ( American Red Cross, 2010).The guidelines, benefits of the blood donation camp are available for free through social media networks like Facebook, YouTube and Twitter (Donate Blood, 2013d). …
Marketing Products
The company will produce bags that will be different from other bags mostly sold in the market. It will add a fashion touch to it in order to give it a trendy look. The sponginess of the bag will add up to it and will strive to provide the consumer with a unique experience. And the fun element in this particular product would be its variance in colors. The consumers will get the opportunity to…
Marketing Products
It would be ensured that the beverages would not be supplied to corporate customers in plastic bottles for environmental issues (MHHE, n.d). The ingredients of the products would be scrutinized by the marketing department and it would be ensured that the product content comply with the national health and safety guidelines. Beverages Description Cola It would be available in basic cola flavor with…
"Failed Products"
The new burger was supposedly customized to appeal to the grown-up palate. One could say that the failure was probably due to distasteful advertising. A study on advertising has shown that television ads do affect the decision-making of consumers. (Gordon, 2011) McDonald’s came out with two commercials for the Arch Deluxe. The first one featured children who showed their distaste with the new…