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Essay example - Companies should avoid working with charities, because donation from products are forcing people do donate

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Undergraduate
Essay
Marketing
Pages 4 (1004 words)
[Your full name] April 26, 2013 Commercial Fundraising Companies and their Charity Agendas Nowadays, professional fundraising is in trend. Charities use companies to raise funds, which forces people to donate money…

Extract of sample

“Some charities do better than others. Some receive 70% or 80% of each dollar raised. But many fall into the dismal category, receiving as little as 33% of each dollar raised” (Fritz, para.4). Companies should not work with charities, as donation through product selling is actually forcing people to donate when they have better ideas where to donate their money. Pink Ribbon Inc. is an internationally operating charity organization, registered in New York. The aim of this organization is to create a global community that supports breast cancer patients. To introduce it from its own website: The Pink Ribbon Foundation Charity Number 1080839 is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, or who have been affected by breast cancer or who work to advance the understanding of breast cancer, its early detection and treatment (Pink Ribbon Foundation). There are many ways to donate in this charity supported by Pink Ribbon. You can email or call, participate in person at their workplace, or purchase Pink products to participate in the donation. However, the point that is to be discussed here is whether or not it is worth going to Pink Ribbon to buy its products for donation. We already know that consumers are very easily convinced, as they are very sentimental, especially about sensitive issues like breast cancer. ...
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