Principles of the marketing

Principles of the marketing Research Paper example
Undergraduate
Research Paper
Marketing
Pages 8 (2008 words)
Download 0
REPORT University’s Name Professor’s Name Student’s Name Executive Summary Products are everywhere. One of the relevant examples of tangible product can be Australian Open Championship that offers its services for the purpose of satisfying entertaining needs of spectators…

Introduction

Consumption of every product is a matter of choice, that is why every time when parents allow their kid to eat items of McDonald’s they are responsible for the health condition of the child. Despite all-facet market analyses, frequently consumer’s behavior can be quite surprising. In this respect, the trial-and-error approach is relevant to the strategy of the company which is able to overcome potential financial losses. Store-within-a-store strategy is an effective method of business running that helps to minimize costs and stimulate the level of demand for both parties. However, e-tailing is the future of entire commerce. Therefore, it is recommended for Bike World to choose this option as a powerful instrument of further development. Table of contents Introduction 4 Brand statement and product characteristics 4 Micro and macro environment of organizations 5 New-product development process 6 Advertising influence 7 Promotional mix 8 Business methods 9 Recommendations 10 Reference List 12 Introduction The main purpose of this report is to present basic principles of the marketing and propose the most effective recommendations to the strategies of different companies. The report studies cases of various famous companies and gives information concerning such important notions as brand realignment, macroclimate of organization, new-product development, advertising and promotional campaign. ...
Download paper
Not exactly what you need?

Related papers

Marketing Principles
It is only when these principles are adhered to, will a business organization be well placed to experience the maximum benefits of marketing. There are four core principles of marketing that will be expounded in this paper. The marketing presumption is that in the absence of these marketing principles effective and complete marketing would essentially be impossible. The success of any business…
Marketing Principles
The main competitor has however been Pepsi Company. The latter for instance has a market share of about 75% in the Asian market. This is compared to 25% of the coca cola company in the same market. One of the main concerns in the company has been the sharp drop in the consumption of the sugary soft drinks. The drop has been witnessed in the United States, which offers the largest market, and the…
principles of marketing
Goal setting phase sets the overall goals of the business. It requires outlining a mission and corporate objectives for the business (Egan & Thomas 2012). Newham College has a mission ?to expand and improve lifelong learning? (Newham 2007). To achieve this mission, Newham believes in ‘open access provision, relevant to the diverse range of needs in its local communities’ (Newham 2007). Its…
marketing principles
The aim of the process had to be under the management of a marketing manager (Drummond & Ensor, 2005). All these definitions are important. Marketing has to be under the management of an individual with appropriate skills to accomplish the missions set. It is a process that ensures the organization meets its objectives in terms of sales of products and services, and it is a process that has to…
Marketing Principles
As noted in the report, when intending to launch a new product, market research should be carried out first in order to establish the needs of the people. Marketing messages should be tailored in such a way that the product is presented as better than other similar products offered in the market. The message should also be designed in such a way that it can positively change the behaviour and…
Marketing Principles
It will help the organization to develop effective future strategies in order to improve business performance. 4Ps of Marketing The 4Ps marketing mix framework will help to determine Coca Cola’s price, place, promotion and product development strategy. Product The Coca Cola Company is the leading manufacturers and distributors of soft drinks. The organization has wide range of differentiated and…
Marketing principles
Nike's core business is in the research design and marketing on a global scale of shoes, equipment, apparel and related services, with a special focus on athletic apparel as well as athletic footwear. Present in more than 190 nations around the world, Nike utilizes a variety of distribution channels, including the Internet, Nike-owned stores, and retailers, even as the Nike stores are either owned…