The researcher states that relevant example of an intangible product can be Australian Open Championship that offers its services for the purpose of satisfying entertaining needs of spectators. Its arrangement requires different kinds of assets, including financial, human and material resources. Sports equipment, food, and beverages for cafeterias, souvenirs play the role of tangible assets, meanwhile administrative and maintenance staff plays the role of human resources. Visitors buy tickets for the Championship, therefore this event has profit basis along with the social goal to develop sport around the country. Tennis Australia considers that the more people enroll in clubs, the more skillful and distinguished players can be trained and stand out. This will increase Australia’s chances to win awards on world championships, improve state’s reputation and attain international recognition of the country. Tennis Australia strives for raising people’s interest and attraction their attention to sports activities. Watching professional players, potential consumers are prone to follow their examples and become tennis players later on by themselves. Australian Open Championship can be considered as a brand due to its main purpose to promote tennis. Its biggest value is that people get closer to sports events and later on become more interest in it. Brand statement of Tennis Australia cannot be considered as useful one in a full way because, in my opinion, it does not display all the urgency and importance of organization’s mission. A brand statement should be more profound and all-embracing so that potential consumers have a clear presentiment about company’s direction and promotion campaign. The success of brand realignment can be measured with the help of the increased number of people who enroll in clubs after realignment. The main participants of the microclimate of air travel industry are competitors; companies that deliver raw materials; suppliers of integrated products; partners and distributors. For instance, if the prices for raw materials increase, the total cost of airplane grows also, therefore airlines which use modern airplanes will increase prices of tickets for preventing a situation from losing additional profits. Factors of macroenvironmental can be political, economic, ecological and legislative situation in the country. If the level of economic development in specific country drops, this decreases profits of the population, who consequently due to lower salary will prefer a less expensive method of transportation substituting jets for trains or buses. Decreased level of demand will influence on air industry’s profits. Finally, airlines will be compelled to review price policies for affecting ticket sales.
The main purpose of this report is to present basic principles of the marketing and propose the most effective recommendations to the strategies of different companies. One of the relevant examples of the tangible product can be Australian Open Championship…
These are the factors that are involved in the marketing process. 1. Try to understand the customer you are targeting. It is very important that the customers that are being targeted should be understood clearly and communicated to others. The pictures should be clear as to what the customer wants and what the customer is demanding.
In this essay, I wish to defend atheism on two basic principles: firstly, the problem on the concept of God; and secondly, the morality of existentialistic thinking. Through these principles, I intend to come up with a synthesis of my arguments that will set forth the value of atheism in upholding truth and freedom in society.
The author states that the tool developed will illustrate all the procedures that are followed in Ultrasound diagnosis, indicating what aspects of the Ultrasound are involved in each stage and how the stages ends up giving an ultrasound image that is used to visualize various body organs and tissues that are of interest to the medical practitioners.
Marketing in the simplest form is defined as the activity and processes entailed in the creation, communication, delivering and exchanging offerings that have value for customers, clients and partners. In the endeavour to be effective in marketing, certain principles must be followed.
Social Factors 9 D. Technological Factors 9 V. Segmentation 9 VI. Buyer Behavior, Pricing 10 Works Cited 11 I. Introduction This paper examines key marketing principles applied to a real company, in this case Nike. Included is a discussion of the 4Ps of marketing for Nike, marketing costs and kinds of activities tied to marketing, PEST analysis, targeting and segmentation methods/strategies, effect of buyer behavior on Nike marketing and sales strategies, pricing and how that reflects on market realities and Nike's business objectives, and the role of promotions in the marketing mix for Nike (Mind Tools; Ettenson, Conrado and Knowles; Ehrnke et al.).
While ethics is built upon a logical philosophy, the process is often cloudy and unclear. Ethical arguments can be paradoxical or fold back upon themselves. Ethical ideals often collide with the reality of the situation. Thiroux (2007) defined five basic principles of morality.
It is the process of planning and executing the conception, pricing, promotion, distribution, research of ideas, goods, services, organizations and events to create exchanges and to maintain long term relationships that exchanges which in turn satisfies individual and organizational goals.
Some citations are taken from the book to support interpretations and explanation.
The book originally was a syllabus and was never intended as text book by the author but it was given a recognition perhaps because of the
try to get a total picture at the given period in time so ‘profits’ need to include goods sold on credit and other important activities like taxation. Basing everything on cash will be misleading and even go against accounting convention.
2. Accounts are prepared according
For such a big company like the airline industry, they advertise their products both locally and internationally (Kotler & Armstrong, 2011).
Marketing is usually concerned with rewarding customer’s needs. Marketing concept focuses on the consumers’ needs and
2 pages (500 words)Coursework
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