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Principles of the marketing - Research Paper Example

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Principles of the marketing

Consumption of every product is a matter of choice, that is why every time when parents allow their kid to eat items of McDonald’s they are responsible for the health condition of the child. Despite all-facet market analyses, frequently consumer’s behavior can be quite surprising. In this respect, the trial-and-error approach is relevant to the strategy of the company which is able to overcome potential financial losses. Store-within-a-store strategy is an effective method of business running that helps to minimize costs and stimulate the level of demand for both parties. However, e-tailing is the future of entire commerce. Therefore, it is recommended for Bike World to choose this option as a powerful instrument of further development. Table of contents Introduction 4 Brand statement and product characteristics 4 Micro and macro environment of organizations 5 New-product development process 6 Advertising influence 7 Promotional mix 8 Business methods 9 Recommendations 10 Reference List 12 Introduction The main purpose of this report is to present basic principles of the marketing and propose the most effective recommendations to the strategies of different companies. The report studies cases of various famous companies and gives information concerning such important notions as brand realignment, macroclimate of organization, new-product development, advertising and promotional campaign. ...
Its arrangement requires different kinds of assets, including financial, human and material resources. Sport equipment, food and beverages for cafeterias, souvenirs play the role of tangible assets, meanwhile administrative and maintenance staff plays the role of human resources. Visitors buy tickets for the Championship, therefore this event has profit basis along with the social goal to develop sport around the country. Tennis Australia considers that the more people enroll in clubs, the more skillful and distinguished players can be trained and stand out. This will increase Australia’s chances to win awards on world championships, improve state’s reputation and attain international recognition of the country. Tennis Australia strives for raising people’s interest and attraction their attention to sport activities. Watching professional players, potential consumers are prone to follow their examples and become tennis players later on by themselves. Australian Open Championship can be considered as a brand due to its main purpose to promote tennis. Its biggest value is that people gets closer to sport events and later on become more interest in it. Brand statement of Tennis Australia can not be considered as useful one in a full way because, in my opinion, it does not display all the urgency and importance of organization’s mission. Brand statement should be more profound and all-embracing, so that potential consumers have a clear presentiment about company’s direction and promotion campaign. Success of brand realignment can be measured with the help of increased number of people who enroll in clubs after realignment. Micro and macro ...Show more


REPORT University’s Name Executive Summary Products are everywhere. One of the relevant examples of tangible product can be Australian Open Championship that offers its services for the purpose of satisfying entertaining needs of spectators…
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