CRM Model Assessment & Design

CRM Model Assessment & Design Essay example
Undergraduate
Essay
Marketing
Pages 10 (2510 words)
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Title: CRM Model Course or Subject Your Name University Name Contents Current Situation 3 Redesign the Customer Service Policies and Strategies 5 Design Customer Loyalty Strategies and Programs 6 Evaluate Technology-Related Tools (CRM) That Could Support Your Customer Service and Loyalty Programs 10 Apply Metrics That Will Measure the Success of Your Customer Service and Loyalty Programs 11 Conclusion 15 Works cited 16 Current Situation Caribbean Cargo DC, LLC whose headquarters are in Washington, D.C…

Introduction

This was seen as a key driver to increase their business coverage. They also managed to be in partnership with Econocaribe Consolidators, Inc. and AmeriJet International, Inc. which is one of the largest freight forwarding carriers and they are based in the US in the United States while the latter is a leading cargo shipment company. Caribbean Cargo DC, LLC goals include providing services that are reliable, efficient and an exceptional customer service. With these services they hope to be recognized by the customer as the better option when it comes to freight forwarding. The marketing strategy in place is not specific as they do not have an ample program that can act as the dependable CRM strategy. According to Peppers and Rogers (2004) the IDIC methodology consists of 2 broad categories; analysis and action. Analysis includes the company’s initiative to identify and differentiate their customers while action involves interaction and customization. IDIC is a methodology that involves several aspects that ensure company prospers efficiently. These include: identification, differentiate, interact and customization. ...
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