Marketing plan

Marketing plan Essay example
College
Essay
Marketing
Pages 8 (2008 words)
Download 0
Marketing plan for Best Cure Pharmacy Name Institution Date I. Executive summary This marketing plan is on Best Cure Pharmacy (A fictitious company) which is a brick and mortar and a mail order pharmacy selling prescription medication at very low prices than other companies…

Introduction

The pharmacy has also gained economies of scale through selling larger quantities of drugs with less labor as the larger consumers order through mail order. The pharmacy expects a large number of customers since most Americans are on continuous medicine prescription. The Best Cure Pharmacy plans to increase its market share through targeted advertising in order to increase the number of customers who are looking for ways of saving on pricey which is a necessary expense (Malcol and Keegan, 2002). II. Situation analysis The Best Cure Pharmacy is in its first year of operation and highly believes that its products market demand will be high. The company is also convinced that it requires a cohesive marketing strategy. It offers a wide prescription of medicine for customer pick up at their store front and also distributes them via mail orders. Their prices are much better than those of their competitors and this makes their services attractive to a large number of people. SWOT Analysis i. Strengths Great prices It provides a unique business environment which is appropriate for business Has highly qualified and trained staff who are customer attentive It supplies drugs to its customers through mail orders ii. Weaknesses It lacks true experience of running a mail order outfit Government intervention or regulation to medicine It lacks brand equity and visibility of a start up business iii. ...
Download paper
Not exactly what you need?

Related papers

Marketing plan of the Apple company in United Kingdom
The plan will also accompany environmental analysis, customer and competitor analysis along side with opportunities and threats. Company and Product Review Apple is a well known company all over the world and it’s famous for its cells phones, laptops, desktop computers and innovative technology gadgets. The company sells its products all over the world. Its cell phone series known as the I Phone…
Marketing plan
As can be seen, restaurant is a place which provides services that satisfy people’s hunger and thirst. By starting such a business, I would be able to deliver good quality food products to my customers. My crew and I planned to locate our restaurant in New Jersey, United States of America. New Jersey has a lot of scope for starting hotel business, because there are many people working in New…
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the…
marketing plan
This is because Carl’s Jr. was selling the same type of hamburgers but at half the price. Others offer that the accompaniments that were served with the hamburger, mustard/mayo sauce on potato roll to be specific resulted to the failure. The mega campaign which failed was also partially blamed for the product failure as it targeted the adult population only. Still, some customers offer that the…
marketing plan
The company background is provided describing how it has emerged to being a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth to invest in…
Marketing Plan
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name,…
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the…