Case study for Coca Cola Marketing Analysis

Case study for Coca Cola Marketing Analysis Case Study example
Ph.D.
Case Study
Marketing
Pages 8 (2008 words)
Download 0
Name Professor Module Date Case study for Coca Cola Marketing Analysis The past few decades have been characterized by increasing levels of competition in the business world. This can be attributed to the improved technology, minimized restrictions of entry into business in addition to growing global population…

Introduction

Coca Cola is an example of such an establishment that has remained a proficient player in the beverage trade amidst the increasing competition in the industry. It was established in the nineteenth century and it is the market leader in producing, distributing and selling soft drinks in the international market. The company operates in nearly 200 nations and has invented over 400 brands since it was founded (The Coca Cola Company). Its leading brands include Coke, Sprite, and Stony among others. Their success has its major rivals at bay including Pepsi and Nestle. This case study gives an in depth analysis of the company’s marketing strategy and the potential issues facing the company. COMPANY’S OVERVIEW As far as the global manufacturing, distribution and sale of soft drinks are concerned, the Coca Cola company in the lead. The company was founded in 1886 in Atlanta Georgia by John Pemberton who was a pharmacist by profession (The Coca Cola Company). His formula was later purchased by Asa Chandler in 1891 and this marked the advent of the company’s business achievement. It sells approximately 400 brands making it the top company in terms of market capitalization. ...
Download paper
Not exactly what you need?

Related papers

Pest analysis for Pepsi Cola
Once company officers are mutually convinced about the benefits of a marketing audit, both parties have to work together to decide on the coverage, objectives, depth, report format, data sources and the time taken to do the audit. In the case of Pepsi Cola Company, first of all the global market share needs to be determined. The pricing system in this case is determined by the local Pepsi Cola…
International Marketing
Why in the world, among the different categories and sectors of the global market, Coca Cola has happened to successfully penetrate and retain its market internationally and become the most valuable brand at the global scale level?.

You may also like:
Marketing Assignment

The Concept and Process of Marketing (Coca-Cola case)
For instance, Coca-Cola has in the past used their bottles to conduct a lottery, whereby a faithful customer who manages to collect specific winning bottle tops gets the reward. …
Marketing plan for COCA COLA
5). From the economic perspective, marketers create utility or benefit in forms of time, ownership, place etc (Boone and Kurtz, 2009, p. 5) that produce the want satisfying power for the ultimate users of the products or services in the market. The contemporary marketing environment is highly complex and dynamic due to the influence of technology, competition, and globalization and so on and…
International marketing
67). The Coca-Cola brand is currently sold in over 200 countries. The Coca-Cola Company head quarter is situated in Atlanta, Georgia (Susan, Douglas &Samuel 2005, p.91). The company has as well employed over 300, 000 employees around the world. Over 70% of the company’s products are sold in international market. Due to its accessibility and subsidised cost, the brand has turned out to be one of…
Cola Wars Case Study
In the 21st century, Coke and Pepsi face the new era trying to ascertain if the wars would still continue on the ‘cola’ products and ultimately discern the location of their future battlefield. External scanning of Coca-Cola and Pepsi Cola The case is designed to specifically address the following concerns: a) Why, historically, has the soft-drink industry been so profitable? A discussion of…
marketing essential
The organization has been effectively successful over the last 100 years. The organization has become an icon of global culture. The organization believes in partnership business with several bottlers around the globe. The organization has generated revenue of more than 35 billion US dollar in the year 2010. Moreover the organization has achieved a net income of almost 12 billion US dollar in the…