StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

For Coca Cola Marketing Analysis - Case Study Example

Nobody downloaded yet
Coca Cola is an example of such an establishment that has remained a proficient player in the beverage trade amidst the increasing competition in the industry. It was established in the nineteenth century and it is the market leader in producing, distributing and selling soft drinks in the international market. The company operates in nearly 200 nations and has invented over 400 brands since it was founded (The Coca Cola Company). Its leading brands include Coke, Sprite, and Stony among others. Their success has its major rivals at bay including Pepsi and Nestle. This case study gives an in depth analysis of the company’s marketing strategy and the potential issues facing the company. COMPANY’S OVERVIEW As far as the global manufacturing, distribution and sale of soft drinks are concerned, the Coca Cola company in the lead. The company was founded in 1886 in Atlanta Georgia by John Pemberton who was a pharmacist by profession (The Coca Cola Company). His formula was later purchased by Asa Chandler in 1891 and this marked the advent of the company’s business achievement. It sells approximately 400 brands making it the top company in terms of market capitalization. Additionally, the entity enjoys impressive customer loyalty and has licensed distributors in over 200 countries. This fact ensures that the entity is in a position to segment its customers hence the high profitably levels. In spite of the harsh economic conditions, the company has remained financially stable over the years. This is due to the company’s ability to adapt to cotemporary marketing strategies such as the use of online marketing through social media such as Twitter, MySpace and Face book (The Coca Cola Company). The company has a history of having a strong corporate culture that propelled the company’s success to date (The Coca Cola Company). For example, the company sponsored the FIFA 2010 World Cup and has constructed wildlife reserves. Potential Issues Facing the Company. Although the company has a huge part of the market share, it is clear that it faces stiff harsh competition from other key players in the industry. However, the company has been experiencing a constant increase in the stocks since 2008 as compared to its major rival Pepsi Co, Inc. Furthermore, the non – alcoholic industry is increasingly competitive with numerous companies. There are competitive products in the market including carbonated drinks, energy drinks, packaged juices and fresh juices. Other significant competitors of the company include, Cadbury Schweppes plc, Nestle and Groupe Danone (Lopez 25). The competitive factors are with regard to pricing, product innovation, sales promotion, dispensing equipment, packaging, and production techniques. Moreover, the company competes in terms of brand name and trade mark protection. The company faces other issues in their operations that may have an impact on its future. In the recent past there have been fluctuations in the value of the dollar against the common currencies. The larger percentage of the entity’s income is generated outside the United States and owing to the strong performance of the dollar the firm’s revenues from other parts of the world its profits may fall considerably (Lopez 38). The other issue facing Coca Cola is scarcity of water. The ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case study for Coca Cola Marketing Analysis Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.net/marketing/92861-case-study-for-coca-cola-marketing-analysis
(Case Study for Coca Cola Marketing Analysis Example | Topics and Well Written Essays - 2000 Words)
https://studentshare.net/marketing/92861-case-study-for-coca-cola-marketing-analysis.
“Case Study for Coca Cola Marketing Analysis Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.net/marketing/92861-case-study-for-coca-cola-marketing-analysis.
  • Cited: 0 times

Summary

Name Professor Module Date Case study for Coca Cola Marketing Analysis The past few decades have been characterized by increasing levels of competition in the business world. This can be attributed to the improved technology, minimized restrictions of entry into business in addition to growing global population…
Case study for Coca Cola Marketing Analysis
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Case study for Coca Cola Marketing Analysis"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Cola Wars Case Study
The economics and profile of the US carbonated soft drinks (CSD) industry was initially presented, prior to delving into the evolution of the US soft drink industry, where the cola wars started and transcended through diverse time periods. With new challenges that emerged in the late 1990s, Coke and Pepsi’s struggles to adapt to the changing environment and competitive pressures were expounded to finally seek the paths available to both institutions in the CSD industry.
8 pages (2000 words) Case Study
Coca Cola Case study
The global standardization strategy requires that all markets are considered the same and products are sold in each market using the same strategy. A global standardization strategy implies that the same product will be sold to all markets with the same pricing strategy.
3 pages (750 words) Case Study
The coca-cola Company struggles with Ethical Crises
The business environment is characterized by the need for a business to operate profitably while adopting practices, which are environmentally sustainable and ethical. Every business operating in whichever field is faced with a number of ethical challenges and issues that affects their image before the stakeholders and the public.
10 pages (2500 words) Case Study
Coca-Cola Case Study
Currently, Coke is the regarded as one of "world's most recognizable and widely sold commercial brands" as it ranks second in the international business arena. This paper aims to answer three important questions regarding the business operations of Coca-Cola.
5 pages (1250 words) Case Study
Strategic Business Plan for Coca Cola
The strategic business plan depends on effective practice of sustainability theories as well as those of competitive advantage. The company that will be dealt with in this paper is the Coca Cola. Coca Cola is a company that has its headquarters in Atlanta, Georgia.
26 pages (6500 words) Case Study
Coca-Cola Marketing
Today the company nearly offers four hundred different brands in more than two hundred countries and serves more than a billion servings daily. One of the biggest product launch of Coca-Cola is Coke Zero. The launch of Coke-Zero started in October 2006. It is marketed towards young males.
1 pages (250 words) Case Study
Marketing Strategies of Coca-Cola
The focus of the book is to show via any organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to Coca-Cola and how its use of marketing has changed and will change in the future. The task of writing marketing strategies of a global company is as challenging as the work of writing a big book, particularly when the author is known for her vigorous research and has made her mark in the American Business Schools and in Business institutions in Asia.
14 pages (3500 words) Case Study
Case study analysis - will upload case study
(Yoffie, 2009, p. 1) That means the two strategically sound companies enjoyed the war and they continued their operations complementing each other. None of the two giants is ever threatened by the
10 pages (2500 words) Case Study
Cola Wars Case Study
With new challenges that emerged in the late 1990s, Coke and Pepsi’s struggles to adapt to the changing environment and competitive pressures were expounded to
8 pages (2000 words) Case Study
Coca - Cola Case Study
In addition to strong corporate culture, the company is taking active part in sponsoring world famous sporting events, such as World Cup Soccer, the NFL, the Tour de France, Rugby World and the Olympics. By investing in
5 pages (1250 words) Case Study
Comments (0)
Click to create a comment
Let us find you another Case Study on topic Case study for Coca Cola Marketing Analysis for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us