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Name: Instructor: Course: Date: The action-marketing plan for summit sportswear Marketing a product in a saturated market is not an easy venture. The marketers should therefore come up with an effective plan that would ensure the products’ good performance.


A sales plan will be prudent since it helps in organizing and thinking through ones’ sales strategy. Its writing should be in a way that makes sense to the marketer. It should include the sales goals, which should be specific and measurable. The goal bases on the nature of product and breaks it down into manageable parts. For example, sell 50 units to end-users in 30 days and sell 100 units to local independent retailers in six months. Through this, the management will be able to know the projection of profits they would be able to make at a certain time (Ellis, Fitchet, Higgins, Jack, Lim, Saren and Tadajewski 25-26). The company should ensure it has sales activities, which would help the management develop a plan that makes sales. The sales can be direct-to-consumer through a website or via craft shows. In addition, the sales may include activities like developing a sell sheet, to send to independent retail stores (McLeish 45). This will enable the company realize more sales with more strategic sale plans in place since the management will know what to undertake at different times of economic downturns. With the growth use of the social site in UAE, the marketers should consider marketing the product on the website. ...
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