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Fashion Promotion - Essay Example

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Masters
Essay
Marketing
Pages 14 (3514 words)

Summary

Fashion Promotion of Dior J’Adore Table of Contents Introduction 3 Overview of the Brand Identity 4 Promotions Opportunity Analysis 6 Communication Opportunities 9 Communication Channels 11 Communication Objectives 12 Brand Message / Brand Story 14 Promotional Budget 14 Conclusion 14 Bibliography 15 Introduction Dior introduced the division of the Christian Dior Parfums which came in to being by Christian Dior in the year 1947…

Extract of sample
Fashion Promotion

Taking a look at one of the most mesmerizing perfumes which was created by Dior, J’Adore which was originally made for Dior by Calie Becker, the perfumer somewhere in the year 1993. However the craftsman for the perfume changed and the responsibility was under taken by Francois Demachy who was also the perfume creator for the House of Dior. Francis Demachy enjoyed a very good repute since his past experience was with another luxury brand , Chanel, and was responsible for managing the in-house creation of the perfumes. There is a long history associated with the creation of J’Adore , where the founder of the Dior, Christian Dior always expressed his passion towards the flowers and wanted to incorporate the fragrance of the flowers in a bottle so that the scent was at the disposal of the users. ...
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