Fashion Promotion of Dior JAdore - Essay Example

Extract of sample
Fashion Promotion of Dior JAdore

The essay "Fashion Promotion of Dior J’Adore" discovers the Promotion of Dior J’Adore. Francis Demachy enjoyed a very good repute since his past experience was with another luxury brand, Chanel, and was responsible for managing the in-house creation of the perfumes. There is a long history associated with the creation of J’Adore , where the founder of the Dior, Christian Dior always expressed his passion towards the flowers and wanted to incorporate the fragrance of the flowers in a bottle so that the scent was at the disposal of the users. This is known as one of the most feminine scents of the modern world were the glamorous fragrance of the perfume has not only made it incredibly popular in the market of the luxury goods but at the same time the popularity of the perfume had enabled the House of Dior to even introduced the several variants which have different concentrations. The scent of the J’Adore is gleaming, brilliant and luminous and thanks to the shimmery texture of the perfume, that when it is applied it leaves golden scent shimmers on the skins of the users which look very much like the sunbeams. J’Adore is regarded as one of the most incredible female brands and it depicts a feminine and delicate touch which is in line with the style which has been adopted by Dior. It is sweet but bamy at the same time, which a very sharp floral with an addition of the fresh mandarin , jasmine, plum and roses and musky scent to it at the same time. The brand identity which has been established with J’Adore. ...
Download paper

Summary

The essay analyzes Fashion Promotion of Dior J’Adore. Dior introduced the division of the Christian Dior Parfums which came in to being by Christian Dior in the year 1947. Taking a brief look at the company, it is currently operating in approximately 235 boutiques…
Author : vgraham
Download 1

Related Essays

Fashion promotion - Miss Dior.
This fact is what makes it still available in various stores and outlets. One can clearly understand how fascinating the Miss Dior perfume brand has been over the period. Brand image of Miss Dior (Top Ten Items on My Anniversary Whishlist 2012) Brand value: Miss Dior perfume compliments the exuberance, freshness and elegance of fashion line of Dior. It is the synergy effect of perfume and haute couture at its best. The aroma of Dior perfume was created by Paul Vacher based on a method found out by Jean Carles. Brand Onion: The brand onion of the products covers three major areas: physical...
14 pages (3514 words) Essay
Fashion Promotion - Dior
The paper "Fashion Promotion" analyzes the channels and ways that brands, such as Dior, use in their promotion. The existing communication channels used by Dior have been thoroughly studied and also additional recommendation to improve the existing channels and introduce newer ways has also been included in the study. It was found that Dior is very restrictive in selecting its communication channels, so as to maintain the luxurious brand image of the company. Conservative communication channels are utilised by all the luxury product companies, but Dior could utilise a few other channels too to...
14 pages (3514 words) Essay
Referral fashion promotion: Gucci
The paper deals with the promotional audit and analysis the component of promotional mix which has been used by Gucci to create a brand name in the market. Current communication channel which are used by Gucci has been identified and critically evaluated providing recommendation to Gucci for future growth and opportunity. The paper ends with a reflective statement stating the learning’s from the paper. Contents Executive Summary 2 Overview of the Brand-Gucci 4 Consumer profile 5 Outline of current communication channel 6 Review of competition 9 Critical evaluation of communication channels...
14 pages (3514 words) Essay
Sales Promotion
A hypothetical budget and return on investment calculation is done in the final part of the study. Table of Contents Table of Contents 3 Sales Promotion 4 Theories of Sales Promotion 7 Sales Promotion Objectives 8 Creating Inquiries 8 Product Trial 8 Building Traffic 9 Rate of Purchase 9 Loyalty 9 Awareness 9 Tactical Reason 10 Comparative Analysis Product Profile and Sales Promotion Activity 11 Sales Promotion Budget 13 Return on Investment 14 References 16 Bibliography 17 Sales Promotion Sales promotional techniques like free gift item on each purchase, free movie ticket, holiday tour and...
10 pages (2510 words) Research Paper
Promotion Coffee
The coffee shall be an ethically traded coffee, hence, it shall focus specifically on career-oriented individuals living in urban areas with relatively higher incomes. These individuals are socially responsible individuals who care about sustainability and environment and would not hesitate in paying a premium price for an ethically traded coffee. Due to the presence of cultural diversity in UAE this strategy would be particularly useful in attracting foreigners and tourists who would rather go for ethically traded coffee rather than otherwise. The brand’s offerings are targeted towards such...
5 pages (1255 words) Assignment
fashion marketing 3750
Introduction There are many theories and concepts that have been developed and applied to the field of marketing over time. This paper mainly focuses on the marketing mix although, at some point, it gives a reflection on other aspects of marketing. The main focus is with put on fashion marketing. People like fashion. Every human being wants to feel part of the present dispensation in terms of fashion. It is when the appropriate marketing strategies with the good mix is put in place that people get to understand what is new and fashionable thereby pushing them to go for the products. In the UK,...
15 pages (3765 words) Essay
2013 Fashion Promotion
With shifting demographics, and augmentation of the internet, the fashion industry is progressively becoming a global and multifaceted business. This characterizes a significant difference in the cultural, social and economic perception of the participant. The result of these differences in magnitude, occurrence and viewpoint is that fashion marketing is dissimilar at the local level, let alone at the global one. This means that for every new player, there is an immediate need not only to look at the existent players and how they have succeeded but also to meticulously plan, and execute market...
11 pages (2761 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!