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Fashion promotion - Miss Dior. - Essay Example
Pages 14 (3514 words)
Miss Dior is a perfume launched by the brand Christian Dior Perfume in 1947. This is categorized as a refreshing mossy and woody perfume. Though it is a very old brand it still endures as more and more people are being lured to it by its wonderful fragrance…
This fact is what makes it still available in various stores and outlets. One can clearly understand how fascinating the Miss Dior perfume brand has been over the period. Brand image of Miss Dior (Top Ten Items on My Anniversary Whishlist 2012) Brand value: Miss Dior perfume compliments the exuberance, freshness and elegance of fashion line of Dior. It is the synergy effect of perfume and haute couture at its best. The aroma of Dior perfume was created by Paul Vacher based on a method found out by Jean Carles. Brand Onion: The brand onion of the products covers three major areas: physical features consumer benefits and inherent values. These are marked either negatively or positively. The qualitative outline facilitates the recognition of not just the mindset of a consumer but also his or her emotions and feelings. (Brand Development 2007) Brand personality: The brand personality is achieved in the course of continuous and effective advertisement. The features and attributes of the brand should be correctly communicated to the targeted clients. Brand essence: Miss Dior perfume comprises a concoction of the fragrances of jasmine, galbanum, oak moss, gardenia, bergamot, rose, narcissus, labdanum, patchouli and sandalwood. Brand in action: Miss Dior has a modern kind of fragrance that helps to capture the ageless couture spirit promoted by the brand. ...
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