Comparison of Marketing Strategies - Essay Example

Only on StudentShare

Extract of sample
Comparison of Marketing Strategies

It is renowned for being the flag carrier air service company of United Kingdom. The company is the biggest airline in the country on the basis of the fleet size, the total number of flights in the international land, the international destinations etc. British Airways is the second largest among all the airline companies on the basis of the total number of travellers carried. British Airways Board was formed in 1971 for controlling two big domestic airline companies, BEA and BOAC and also two small airline companies, Northeast Airlines and Cambrian Airways. On 31st March 1974, all the four companies merged and British Airways was formed. The company started expanding its operations by the acquisition of British Caledonian (in 1987) and Dan Air (in 1992). The company also formed strategic alliance with Cathay Pacific, Qantas, American Airlines and Canadian Airlines. The alliance is counted as the third largest alliance, next to Star Alliance and Sky Team. British Airways is a subsidiary of International Airlines Group, which has been listed in London Stock Exchange and FTSE 100 Index. The loyalty of the employees as well as the former colleagues along with the collection of beautiful arts has helped British Airways to gain competitive advantage over its competitors. As already mentioned, the company is a merger of the four companies BEA, BOAC, the North East Airlines and Cambrian Airways. The current alliance with the Qantas, Cathay Pacific, American Airlines and Canadian Airlines has made British Airways the third largest alliance. ...Show more


British Airways is located in Waterside, close to London Heathrow Airport in UK.It is renowned for being the flag carrier air service company of United Kingdom.The company is the biggest airline in the country on the basis of the fleet size…
Author : zmoen
Comparison of Marketing Strategies essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Comparison of Marketing Strategies"
with a personal 20% discount.
Grab the best paper

Related Essays

The marketing strategies of McDonalds and Starbucks andthe comparison of their current marketing plans
Formulation of strategic objectives and marketing plan is the base of success for any organization while appropriate implementation and finishing of these aspects is the key to achieve the short and long term objectives.
11 pages (2750 words) Essay
Gucci: Fashion Marketing Strategies
Gucci has been consistently sticking to its brand values of providing a unique experience to the target market whether through its store environment, marketing communications, pricing or distribution strategy.
10 pages (2500 words) Essay
International Marketing
This study deals with detailed analysis of marketing strategies of these two companies. Detailed comparative analysis of marketing strategies of these two companies will be analysed through application of popular marketing analysis methods and tools like SWOT analysis, Porter’s five forces analysis, marketing analysis, STP analysis etc.
10 pages (2500 words) Essay
Evaluation and comparison of the marketing strategies of the two global companies P&G and Nestle
These two brands are nestle and Procter & Gamble. Comparative analysis of marketing strategies of these two companies will be done through efficient methods and tools of marketing. SWOT analysis will help to identify internal and external factors, Porters Five Forces is to analyse the extent of market competition, and STP identifies the segmentation, targeting and positioning of a brand.
12 pages (3000 words) Essay
Marketing strategies and principles
The field of marketing took off in the middle of the 20th century.It is amazing how much knowledge scholars have created for this business discipline.The thesis of the author was that since there is so much information in marketing,students are over flooded with information which makes it hard to identify the basic marketing principles.
5 pages (1250 words) Essay
Marketing Strategies Marketing Essay
The entire business community has stepped into the race of competition where the enterprises yearn for providing their customers with the unsurpassed and preeminent products and services in order to have an edge over their competitors. However, in this chase of competition, the approaches and methods with which the organisations loom or come within reach of their customers play a significant part.
8 pages (2000 words) Essay
E-Commerce Cyber Marketing Strategies
Introduction Over the past few years, the advancement and popularity of computing has become phenomenon, with emphasis on the internet. Consequently, this has had an impact on the contemporary business, organization, and society in general. To remain competitive in their market niches, business organization need to able and ready to adapt to the consistently changing technological world, harnessing these technological tools and techniques to harness competitive advantage.
11 pages (2750 words) Essay
Marketing Strategies of financial firms
With growth in time and competition, managers of financial firms do introduce different new services for their firm but still fail to aware the customers for their services. With the implementation of different marketing techniques, I will elaborate the key successes that can be achieved with marketing campaign in financial firms.
4 pages (1000 words) Essay
Marketing Strategies
Starbucks truly dominates the specialist coffee shops sector, with the next largest brand, Doutor Coffee Shop, having a value share of less than 4%. Starbucks has two operating segments: company-operated retail and speciality. During 2006,
8 pages (2000 words) Essay
Marketing strategies of Apple Inc

The report will explore the trends and changes in marketing strategies adopted by Apple in past and present. Apart from that, the report will also focus on effectiveness of these strategies in different situations, failures and how the company recovered from failed strategies in past, and understanding exact needs of the consumers.

12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email