Marketing strategy in Nokia

Marketing strategy in Nokia Research Paper example
Masters
Research Paper
Marketing
Pages 12 (3012 words)
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Nokia: Marketing Strategy A Critical Evaluation Nokia Contents 1. Introduction 3 1.1 Background and origin of Nokia: 3 1.2 Nokia’s Position in the Market 4 2. Situational Analysis 5 2.1 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 2.2 Differential Advantage/Competitive Edge 8 2.2.1 Nokia’s Competitors 8 2.2.2 Differential advantage/ Competitive edge (USP) 9 3…

Introduction

[Accessed 29 November 2011] 17 Appendix A: 20 Appendix B: 21 1. Introduction The aim of this report is to analyze, appraise and make recommendations on the marketing strategy of one of the leading Mobile manufacturing companies, Nokia. The paper will identify the company’s strengths and exploit the opportunities that it has in the competitive market today. The paper would further analyze the environment in terms of internal and external factors and make appropriate recommendations to its current marketing strategy to attain higher customer satisfaction, brand loyalty and market share. 1.1 Background and origin of Nokia: Nokia is world’s leading mobile phone manufacturer operating globally. It is the symbol of quality, ease and excellence. It is a Finnish multinational information technology manufacturing company with head office in Keilaniemi, Espoo, Finland. It has wide operations in 120 countries with more than 100,000 employees worldwide (Forbes). It is the second largest mobile manufacturer of the world following the Samsung Incorporation. It has 22.5% market share in mobile phone industry (Damian and Calvin, 2012). The products are mobile phones, handhelds, electronic gadgets and notebook computers. ...
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