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Some aspects of marketing - Assignment Example

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Masters
Assignment
Marketing
Pages 7 (1757 words)

Summary

Subject Date Some Aspects of Marketing Question 1 Technological advance explored in this essay concerns video gaming that has impacted the discipline of Information and Technology (IT). The video gaming industry has impacted IT owing to its massive and competitive nature…

Extract of sample
Some aspects of marketing

For instance, consumer empowerment and increasing sophistication trends have prompted the video gaming makers and dealers to search for new markets, which are specialized, among the ones that are already saturated with customer diversity bases. A good example of such a market is the one in the United States. Therefore, it is important to note that venturing in the newly emerging markets, especially in the Latin America and South East Asia has promoted the video gaming dealers to establish production facilities in the overseas. This implies that such establishments have lead to business strategic partnerships and global alliances with foreign video gaming dealers, an achievement that is credited with the information technological advancement. Drawing arguments from sociocultural forces, it is necessary to note that businesses cannot exist as single entities and there is absolute need for them to be informed of the cultural and societal changes, which take place in their business environments. In this regard, businesses must adapt to sociocultural changes so that they can stay ahead of their business competitors and to remain relevant in the market. ...
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