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Research Proposal example - The Importance of Online Advertising to Hospitality and Tourism

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Undergraduate
Research Proposal
Marketing
Pages 7 (1757 words)
This essay describes how the Internet has changed hospitality industry and especially in the sphere of its advertising. Without a web-based presence it is unlikely that a hospitality industry entity would have success in this globalized and interconnected world…

Extract of sample

This "The Importance of Online Advertising to Hospitality and Tourism" essay describes the benefits which the Internet brought into the sphere of hospitality's advertisement. The hospitality industry, like most industries, has been impacted by the tools that the internet provides for advertising. Online capacities for the hospitality industry do not only include advertising, but the potential for transactions making travel a more accessible experience. Advertising is highly competitive on the internet with someone always coming up with new ways to attract the attention of an audience that is deluged with information all coming at them at once. The hospitality industry benefits from everything from data mining techniques to websites providing specific information. Without a web based presence it is unlikely that a hospitality industry entity would have success in this globalised and interconnected world. The research questions that have been defined for this study discuss the various stakeholders in the hospitality industry and the impact that the internet advertising potentials have had on travel. The first question asks about the changes that have been made in relationship to the hospitality industry through internet advertising and will be answered through statistical inquiry as well as anecdotal information on the topic. Secondary research will provide answers as to how the hospitality industry is currently using the internet for expanding their opportunities with consumers. ...
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