Critically evaluate how the recent recession has been affecting strategic marketing management practices of Apple

Critically evaluate how the recent recession has been affecting strategic marketing management practices of Apple Essay example
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Marketing
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Critically evaluate how the recent recession has been affecting strategic marketing management practices of Apple Critically evaluate how the recent Recession has been affecting strategic marketing management practices of Apple by (NAME) to (DEPARTMENT) in partial fulfillment of the honors requirements for the degree of (DEGREE NAME) (INSTTUTE NAME) April 23, 2013 Introduction and Background Apple has made its mark in the technology and computer industry over the years but during the last decade it has been more famously known for its i-phone range, which has turned into world’s leading smart phone…

Introduction

By 1980 as the sales of the company were experiencing a high the company also grew considerably in size, by the time the Apple III was launched, the company employed several thousand people and was conducting international business (apple-history, 2013). Lisa and Macintosh are hall mark products of the Apple Company. During the 1980’s the Mac II gave the windows a really tough time, taking it to the verge of a flop, due to its expandability and viability (apple-history, 2013). The release of power books in 1991 put Apple back in the race it was losing against windows 3.0, and advancements were being made at the same time towards the PDA (Personal Digital Assistant) (apple-history, 2013). Formerly known as Apple Computer; Apple Inc. is currently the biggest tech company in the world that employs more than 49,400 people and gross profit of more than $ 65 billion (Rodrigo, 2012). Competitors Apple’s competitors in the technology and computer industry are Microsoft, Dell, Motorola, LG, and Nokia. ...
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