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Individual Sales Management Paper - Essay Example
Pages 5 (1255 words)
SALES FORCE MANAGEMENT TECHNIQUES Institution Instructor Date Abstract Sales force just like any other category of workers dictates the performance record of an organization. The sales personnel suffer fatigue, discouragement and as a result three is a decline in performance…
Decisions that influence the performance of the sales team eventually determine the level of profitability. The sales personnel dictates the way an organization launches new products into markets, how new customers are acquired, how a business expands though using existing customers and achieving the targets set in revenue acquisition. It is therefore necessary that the team leaders adopt favorable techniques in managing the performance of the sales personnel. It involves understanding the important elements of a sales force and knowing why this be the case. Sales personnel management entails a number of interrelated mechanisms of influencing the fruitfulness of the team. It comprises of many techniques drawn from varying fields in psychology sociology and many others. These techniques include hiring, training, promotion, career development and motivation. Motivation as a way of sales force management entails giving a listening g ear to them and answering by the sales force leaders. It also entails adopting positive feedback verbally. By enriching the salesperson through information motivates the workers. The management can have salary variations as a way to motivate and encourage the sales personnel. Profit sharing and extending bonuses to the sales force also boosts personnel spirit of delivering. ...
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