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Types of Advertising - Essay Example

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print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public. Print media posses a permanent attribute since they can be kept for future use. When starting a business, advertisement is crucial for making the audience aware of the existence of any new product. Goods and services offered to the public can be introduced or promoted. This can help business enterprises to increase sales, maximize profits, inform society, and build the image of goods and services, among many other advantages. Promotion of goods and services through advertisement makes consumers to be aware of specific products or services in the market. Information is important to consumers especially regarding to brand name, price, manufactures, trade mark and any other key details. These enhances making of right choices by consumers when buying a commodity or service.Today’s world is competitive and selling commodities or services is a challenge without effective advertising.Advertising is fundamental to success of any business or service. It’s through advertising that customers or consumers of your products or services will be made aware of your existence.The target audience is normally the focus when planning for and advertisement.The effectiveness of an advertisement therefore depends on the method used to reach the target audience.Creativity is very important when designing for an advertisement....
Advertising in itself can create Job opportunities to talented creative thinkers, artists, designers, who can exploit their unique talents in the field of advertising. Promotion is found in nearly all places imaginable and where one least expects it.  Some advertisements are very conspicuous and divergent, while others may be faint but the human eye tends to take notice of them. Costs of promoting goods and services are more often than not catered for by sponsors who use various traditional media initially identified such as use of newspapers, magazines, television commercials, radio advertisements, outdoor advertising, direct mail or new media such as blogs, websites or messages. Among these, the ones used mainly for advertisement throughout time are commercial broadcasting, magazines, and outdoor advertising. Internet advertising through the use of search engines is another form of advertisement companies and organizations are adopting today. Jupiter communications consumer survey data observes that 81 % of people who are regular internet users locate websites through the use of search engines. The article further indicates that 54% of online shoppers who are experienced in shopping through the internet mainly rely on search engines when locating for a product to purchase on the internet. IMT strategies further assert that online search engines have provided more awareness for websites than other advertisement platforms such as television, radio or newspapers. 80 % of online search program users locate whatever they are looking for as soon as the third page. Sale leads which are made from main phrases and words searches are always the best qualified and also they have the highest buying probability. Regular search engine advertising is ...Show more


Advertising can be defined as an act of promoting goods or services by drawing the interest of the public through electronic,print or broadcast media.Electronic media may include;use of television sets,radios for audio communication,the internet,billboards, etc…
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