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Strategic marketing - Essay Example

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Strategic marketing

The researcher of this essay aims to analyze ‘Caffeine Light Dry Cider’ of Strongbow, that might be promoted with the help of intensive distribution systems such as wholesalers and retailers. In addition, the availability of ‘Caffeine Light Dry Cider’ might also increase resulting in augmentation of the corporate image of Strongbow. ‘Caffeine Light Dry Cider’ is one of the premium drinks introduced by Strongbow for its female customers in order to offer them a revitalizing beverage. In order to enhance the position of ‘Caffeine Light Dry Cider’, Strongbow might utilize push and pull strategy resulting in augmentation of its market demand. Other than this, Strongbow might also utilize varied other advertising sources such as television, magazines, media, internet to increase the awareness of the customers towards the new product. Moreover, Strongbow might also sponsor varied fashion events and cricket matches in order to enhance the consciousness of the citizens. It might further help in enhancing the allegiance resulting in amplification of the efficiency of Strongbow in the market of Australia. In addition, Strongbow might introduce ‘Caffeine Light Dry Cider’ in bottles, tin cans, and stainless steel casks or kegs in order to attract more customers from the young generation. This might help Strongbow to augment its effectiveness and steadiness among other leading players of the similar sector. Moreover, it might also facilitate Strongbow to augment its total sales and revenue....
eover, as the brand is available at a cheaper rate, it can also be offered to all income groups which signify another important factor for its growth and expansion across the globe. Similarly, it can also be offered to both the genders, i.e. males and females. Targeting Strongbow is targeted towards young generation female customers as it is an alcoholic drink which is learnt to offer a sense of refreshment. For this reason, the female segment of the society also tends to prefer the drink as it provides enjoyment and stimulation after the entire day of hardship. Moreover, it can be targeted to both occasional as well as regular users in order to increase its fidelity in the market. Positioning Strongbow is mainly preferred by the young generation of the society. Moreover, as it includes an apple flavor so it is also perceived as an energizing drink. For this reason, the demand for Strongbow dry cider enhanced to a rapid extent in the market of Australia. Product strategies Strongbow is one of the brands which is learnt to always attempt offering extensive concentration over research and development initiatives in order to introduce inventive products for its customers. It is recognized as one of the strengths of the brand which might facilitate it to sustain in this era of competitiveness. This particular strategic measure can significantly assist it to enhance its market share and brand distinctiveness over other market competitors. It might also help to reduce the business risks resulting in augmentation of profit margin. For this reason, Strongbow initiated a new product named ‘Caffeine Light Dry Cider’ mainly for the female customers in order to enhance their reliance and loyalty over the brand. The prime objective behind this strategy is to establish itself as ...Show more

Summary

The objective of this paper is to recommend various marketing mix strategies with due regard to the execution of 4P’s Framework. Along with this, various other marketing strategies will also be suggested to Strongbow Cider with the view to enhancing its dominance over other market leaders…
Author : cornellwolf
Strategic marketing essay example
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